Today we are joined by Dan McCormick, co-founder and CEO of Create Wellness. Create went from zero to $20M+ in revenue in just two years with only six-full time employees, and today he’s sharing what those roles are and how he went about building his high-leverage DTC business. We discuss the power of positioning, agency vs. in-house teams, the future of supplement brands, team structure, retention strategies, and what makes a modern brand scalable.

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00:00 Introduction

02:13 Growth Strategies and Creative Testing

04:31 Dan McCormick and Create Wellness Overview

07:19 Identifying Market Opportunities in Creatine

10:44 Team Management and Organizational Structure

13:51 Revenue Growth and Headcount Dynamics

20:04 In-House vs. Outsourcing Strategies

26:32 Marketing Operations and Team Responsibilities

32:21 Future Growth Projections and Business Scalability

37:18 Market Trends and Challenges in the Supplement Industry

39:12 Navigating the Supplement Industry's Challenges

42:57 The Evolution of DTC Brands

46:20 Building High-Leverage Teams

56:21 Leveraging AI and Technology in Marketing

01:01:34 Capitalizing on Seasonal Trends

01:03:01 Product Expansion Strategies

01:09:19 The Power of Influencer Marketing

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