• EP4: Data.AI State of Mobile - Mobile Obsession Reaches All Time High

  • Mar 17 2024
  • Length: 11 mins
  • Podcast

EP4: Data.AI State of Mobile - Mobile Obsession Reaches All Time High

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  • Summary

  • We are increasingly addicted to Mobile Devices and the Data.AI State of Mobile 2024 shows some pretty interesting research into our addictions.

    Takeaways

    • App downloads were up 1%, to 257 Billion. That’s 489,000 apps downloaded per minute.
    • Consumer spending hit a new high at $171 billion (+3% YoY) following a 2% YoY dip in 2022. That’s $325,000 per minute.
    • On average we are spending 5 hours per day, per user in mobile apps. That’s up 6% and it equates to ⅓ of our daily awake hours.
    • So with everyone spending more time in apps, it makes sense that mobile ad spend is up 8% to $362 Billion!
    • 11.1% increase in app spend to $64B

    Interesting Outtakes

    • Ellie had a Blackberry at University :)
    • Truth Social, a social media app owned by Donald Trump, gained popularity quickly.
    • Mobile ads are increasingly focused on video content.
    • Consumers are more willing to pay for apps due to improved quality and experiences.
    • Government-sponsored concerts have seen increased demand.
    • Caution should be exercised when consuming information from certain apps.
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