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Lead Magnets, sometimes also called ‘freebies’ are a method of attracting right fit people onto your email list so you can then go on to build a relationship with them and sell to them. They are a great way to build your community and audience on an email list, which in turn can make a huge positive difference to your coaching business.

But what works well for lead magnets has shifted in recent years, and it’s easy to become overwhelmed and lack ideas of what to create. In this episode of the show I’m sharing ideas for Lead Magnet formats and some tips for making them work for your business.

Tune in to learn:

• What makes a lead magnet successful
• How what works as a successful lead magnet has shifted over the last few years
• 8 specific lead magnet ideas
• Example lead magnet ideas for different health and life coach niches

Check out the blog post that accompanies this episode.

Laura’s links:

• Laura's website
• Laura's Instagram
• Laura's YouTube
• Join Laura’s email list for updates

Other links mentioned in this episode:

• Get the free Profitable Business Model workshop (one of my Lead Magnets!)
• Check out my Everything Page with all of my lead magnets listed out
• How to Create an Awesome Freebie to Grow Your Coaching Business
• 2025 Coaching Business Trends
• Hello Audio (affiliate link)

If you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…

✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.

💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.

🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.