• Episode 18: Navigating the World of Concierge Medical Marketing with Ron Sonnenberg

  • Dec 23 2024
  • Length: 27 mins
  • Podcast

Episode 18: Navigating the World of Concierge Medical Marketing with Ron Sonnenberg

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  • Summary

  • In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Ron Sonnenberg from IMA ART, discussing the unique niche of fertility services in Beverly Hills. They explore the transition from Hong Kong to the U.S., the evolution of IVF services tailored for high net worth individuals, and effective marketing strategies to attract affluent clients. Ron shares insights into the complexities of the IVF journey and the personalized, concierge-level service his company provides to clients seeking to grow their families.


    Chapters


    00:00 Introduction to Concierge Medical Marketing Podcast

    02:48 Niche Focus on Luxury Fertility Services

    05:32 Transition from Hong Kong to Beverly Hills

    10:35 The IVF and Surrogacy Business Model

    15:50 Personalized Concierge Services for Clients

    20:51 Targeted Marketing Strategies for High Net Worth Individuals

    23:43 Future Growth Plans and Expansion Considerations

    26:47 Introduction to Concierge Medical Marketing

    26:48 Strategies for Growing Your Practice
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