In this episode, Jonathan and Lamps discuss the recent mixed golf event and the lack of media coverage surrounding it. They delve into the challenges faced by women's sports in terms of marketing and visibility, and how the PGA Tour and LPGA can improve their outreach. The conversation shifts to the concept of the Thunderdome in golf, exploring how new formats and events can engage audiences. They also touch on the rivalry between Bryson DeChambeau and Brooks Koepka, the impact of social media on golf branding, and the upcoming Olympics in 2028, which will feature mixed events. The episode concludes with a discussion on Reebok's new golf shoes and the future of golf fashion. In this conversation, the speakers delve into various aspects of golf, including the impact of mixed events in Olympic golf, the dynamics of team versus individual formats, and the financial implications of professional golf. They discuss the challenges faced by young golfers, the need for more personality and rivalries in the sport, and the influence of LIV Golf on the PGA Tour. The conversation highlights the importance of compensation for players, the role of leadership in golf management, and the future of golf entertainment. 00:00 Mixed Events in Golf 02:38 Marketing Challenges in Women's Golf 05:34 The Future of Golf Events 08:54 The Role of Personalities in Golf 11:41 The Impact of Social Media on Golf 13:59 Bryson DeChambeau and Reebok Collaboration 23:20 The Evolution of Golf Footwear 25:05 Branding and Athlete Identity in Golf 26:39 The Future of Golf Shoes and Market Trends 29:22 Olympics and Mixed Events in Golf 32:02 The Impact of Team Formats on Golf 34:42 Compensation and Value of Professional Golfers 38:33 The PGA Tour's Challenges and Leadership Issues 41:59 The Ryder Cup and Player Dynamics 42:05 The Role of Athletes in Sports Business 46:21 Family Dynamics in Golf: The Tiger and Charlie Show 46:50 Navigating the Spotlight: Young Athletes in Golf 48:18 The Pressure of Early Success: Learning to Win 50:41 The Importance of Experience: College vs. Tour 53:33 The Search for the Next Tiger: Flair and Competition 55:01 The Need for Villains in Sports 56:59 The Role of Golf Pros: Balancing Passion and Profession 58:57 Gambling and Sports: The Thrill of Betting 01:01:16 Reflections on Golf and Life: A Personal Journey