What if your passion for fishing could turn into a thriving career on YouTube? This week on Diaries of a Lodge Owner, we sit down with Jay Siemens, a YouTube fishing and outdoor sensation, to uncover his remarkable journey from lodge guide to digital media star. Jay shares heartfelt stories about his early days with Uncut Angling in 2011, how his grandfather ignited his love for fishing, and the transformative moment when he embraced photography, leading to the birth of Thrive Visuals. Together, we laugh and reflect on our guiding days, pulling back the curtain on what it takes to create captivating outdoor content.

Have you ever wondered what makes a great fishing guide? It's not just about catching fish—it's about people skills and creating unforgettable experiences. Jay recounts valuable lessons from his guiding days, highlighting the importance of adapting to different guest expectations and the mental game involved. From learning not to out-fish his guests to understanding the diverse needs of those seeking relaxation or adventure, Jay's insights offer a fresh perspective on the art of guiding. We also discuss the evolution of guiding techniques and how young guides at Nordic Lodge are redefining guest interactions.

Join us as we explore the origins of Uncle Mark's Outpost and the unique DIY fishing adventures it offers on Lake of the Woods. Jay shares the logistics, challenges, and creative techniques behind producing high-quality fishing content, providing a glimpse into the meticulous planning required. We also touch on the collaborative efforts with tourism agencies and lodges that elevate these adventures.