The world of event marketing saw some big wins and even bigger lessons in 2024, and as we head into 2025, the stakes (and opportunities) are higher than ever. But without reflecting on what worked and didn’t, it’s easy to fall into old habits that hold us back.

Outdated playbooks and scattered strategies won’t cut it. That’s why, in this special year-end live show, Matt Kleinrock joins Coty Adams, Rockway Exhibits + Events’ Director of Marketing, to explore what’s next for event marketers.

They’re ready to tackle the biggest lessons from 2024, sharing key insights to help you build smarter, more strategic event plans for the new year.

Sleigh your next event with these takeaways:

🎁 What 2024 taught us about pipeline-driven metrics, show strategy, and audience engagement

🎁 Fresh strategies for making a big impact in 2025.

🎁 Why the new event playbook is all about relationships and experiences.

Pour yourself a drink (holiday flair optional) and join us as we unpack the best of 2024 and get ready to crush it in 2025. Don’t miss this one—it’s your strategy session wrapped in a bow.

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Connect With Us:

Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Coty Adams: https://www.linkedin.com/in/cotykadams/
Our Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

In Episode 117, Matt Kleinrock and Coty Adams discussed how AI is shaking up event execution and exposed a deeper issue: misalignment in event programs.

Now, in this follow-up, Matt is back with Pablo Gonzalez to dig deeper into the question at the heart of it all:

Who actually owns the strategy for your events?

Here’s the reality: companies invest millions in trade shows, hosted events, and conferences, expecting sales and marketing results. But too often, event managers are handed the responsibility to execute without the resources, time, or authority to drive strategy.

In this episode, Matt and Pablo cover:

✅ Why strategy gets lost when event pros are stuck in execution mode.

✅ The gap between executive expectations and the infrastructure needed to deliver results.

✅ A call to CEOs, CMOs, and VPs: If events are a sales and marketing channel, who owns the strategy?

✅ How event managers can push upward—asking the right questions to align goals and execution.

✅ Why empowering a “strategic owner” for events can transform your event program into a true revenue driver.

This episode builds on the insights from Matt and Coty’s conversation in Episode 117, offering a practical roadmap to close the misalignment gap and ensure events deliver on their full potential.

Listen to Episode 117: https://www.buzzsprout.com/2035112/episodes/16183106

Connect with Pablo:

On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Swag—love it or hate it, it’s everywhere in event marketing. But let’s face it: too much of it ends up as waste. What if we flipped the script on traditional giveaways and turned them into something truly meaningful?

In this episode, Matt Kleinrock, CEO of Rockway Exhibits + Events, and Pablo Gonzalez tackle the swag conundrum. From ditching cheap, mass-distributed tchotchkes to creating intentional, story-driven, and sustainable swag strategies, they share insights that will transform how you think about giveaways.

You’ll learn:

✅ Why understanding your audience is the foundation of swag success.

✅ How to blend creativity, sustainability, and storytelling to create giveaways people actually value.

✅ Real-world examples: From personalized charity donations to digital trees that grow with attendee participation.

This episode is packed with actionable tips to level up your trade show booth engagement and maximize word-of-mouth impact. Whether you’re giving away hats, planting trees, or commissioning custom artwork, it’s all about aligning your swag with your brand story—and your audience’s values.

Connect with Pablo:

On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined