Hey friends, join me on this special Year in Review episode of the ⁠Events Demystified Podcast ⁠as we revisit the impactful conversations we've had in 2024, from exploring AI-driven innovation in event management and technology to sharing memorable stories from the frontline, a year filled with growth, challenges, and new directions.

Key takeaways include maximizing event production on a budget, personal branding in the event industry, AI's role in event engagement and ROI, and how to stay relevant in the rapidly evolving event technology landscape. Tune in for inspiring insights and reflections on the year that was, and a look ahead to the promising developments in 2025.

🔍 Topics Explored:

• 00:00 Introduction and Overview
• 02:41 Personal and Professional Highlights of 2024
• 09:23 Season 8: The Evolution of AI in Events
• 18:16 Season 9: #eVENTaboutIT Series with Megan Martin
• 25:53 Season 10: Beyond AI
• 28:04 Looking Ahead to 2025
• 29:19 Conclusion and Farewell

HOST BIO

Anca Platon Trifan is the Sr. Manager, Strategic Partnerships, Event Technology & AI at M&IW, Founder of Tree-Fan Events LLC and the visionary behind #FIT4EVENTS Fit Mindful Mavens. Anca brings a potent mix of event production savvy, fitness enthusiasm, and transformative innovation to the table. With over two decades in event production, she’s not just any leader—she’s been recognized as one of 2023’s Smart Meetings Catalyst Quantum Leap Award winners, 2023’s Entrepreneur Award winner of Smart Women in Meetings, and 2022’s #WomenToWatch.

Adding to this glittering list, she’s also a nominee for The Most Influential People in the Events Industry for 2023 by Eventex. Marrying her technical finesse with AI’s latest and greatest, Anca crafts extraordinary events that break the mold. A fervent advocate for women in tech and production, as well as a wellness advocate, Anca is a regular on stages nationwide, exemplifying how event production, tech, and a balanced life can create a seismic shift in both industries and individual lives.

Connect with your Podcast Host at the links below:

• LinkedIn: ⁠https://www.linkedin.com/in/ancatrifan/⁠
• Instagram: ⁠https://www.instagram.com/treefan_events/⁠
• Instagram: https://www.instagram.com/eventsdemystifiedpodcast/
• Instagram: https://www.instagram.com/fit.mindful.maven/

⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music.

“Events: demystified” Podcast is brought to you by Tree-Fan Events, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS framework for a holistic event cycle in order to create memorable events.

In this episode of the Events Demystified Podcast, host Anca Platon Trifan kicks off the 10th season with a dynamic conversation with Nicole Jacobson, Senior Director of Marketing and E-commerce at PC/nametag.

Please Subscribe https://www.youtube.com/@eventsdemystifiedpodcast/videos?sub_confirmation=1 Nicole shares her wealth of experience in strategic planning, digital marketing, and building high-performance teams. The discussion focuses on budget-friendly marketing tactics and metrics for small businesses, creative content creation, and leveraging technology effectively. Tune in for practical tips on making a significant impact with limited resources, and learn how Nicole blends fun with her professional expertise. 00:00 Welcome to Season 10 00:56 Introduction to the Podcast and Host 02:09 Guest Introduction: Nicole Jacobson 02:55 Nicole's Unique Background 06:38 Journey into the Events Industry 09:01 Marketing Strategies for Small Businesses 12:44 Key Metrics for Marketing Success 16:16 Social Media and Marketing Analytics 19:05 Effective Marketing Strategies 25:01 Exploring Different Platforms 30:22 Embracing Authenticity in Marketing 31:10 Creating Engaging Content: Tips and Strategies 31:33 Sponsor Shoutout: TreeFan Events 32:24 Welcome Back: Budget-Friendly Marketing Strategies 33:09 Content Creation: From White Papers to Quick Videos 38:31 Leveraging Technology for Marketing Success 41:55 SEO and Keyword Strategies for Small Businesses 45:38 Connecting with Customers and Industry Insights 51:18 Balancing Work and Wellness in the Events Industry 55:44 Final Thoughts and Farewell

--------------------------------------------------------------- Full Episode and Notes: https://eventsdemystified.com/ Thank you for being a part of this journey. Until next time, stay inspired and be the change you wish to see. #EventsDemystifiedPodcast

--------------------------------------------------------------- 👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this. 👉 Like and share this video to spread the knowledge. 👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry! 👉 Check out our other episodes for more expert insights and tips. 👉 Stay tuned for more as we continue to explore and demystify the fascinating world of event technology and innovation! https://treefanevents.com/

In this episode of the Events Demystified Podcast, recorded live at the IMEX America trade show, host Anca Trifan dives into interviews with various tech companies about their AI innovations and integrations in event technologies.

Youtube Video: https://youtu.be/YOPgNl2lJ2w?si=VsZJQlG5fgFHFJq1

The episode highlights the distinction between essential AI features and those that are more superficial. It also explores the importance of wellness with activations focused on mental and physical fitness at the event. Various companies share insights on how AI and machine learning enhance user experiences and streamline event management, highlighting features like real-time recommendations, content discovery, and attendee flow tracking. Tune in to gain a deeper understanding of the future of AI in event technology and the wellness initiatives that are reshaping attendee experiences. 𝐂𝐡𝐚𝐩𝐭𝐞𝐫𝐬: 00:00 Welcome to Events Demystified Podcast 00:10 Exploring AI Innovations at IMEX America 01:00 Wellness and Well-being at IMEX 02:11 Interview with StreamPoint Solutions 05:59 Turnout Now: AI in Live Events 10:01 eShow: Comprehensive Event Technology 11:51 Zuddl: Unified Event Platform 14:22 InEvent: Customizable Event Solutions 16:09 GetRegistered: Simplified Registration 17:55 Cvent: End-to-End Event Management 20:48 Snowball: Peer-to-Peer Marketing 27:36 Zoho Backstage: Event Management Platform 29:25 Backtrack: AI Sales Coach for Exhibitors

https://youtu.be/YOPgNl2lJ2w?si=VsZJQlG5fgFHFJq1

--------------------------------------------------------------- Full Episode and Notes: https://eventsdemystified.com/ Thank you for being a part of this journey. Until next time, stay inspired and be the change you wish to see. #EventsDemystifiedPodcast

--------------------------------------------------------------- 👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this. 👉 Like and share this video to spread the knowledge. 👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry! 👉 Check out our other episodes for more expert insights and tips. 👉 Stay tuned for more as we continue to explore and demystify the fascinating world of event technology and innovation! https://treefanevents.com/

Join co-hosts Anca Trifan and Megan Martin on the Events Demystified Podcast recorded LIVE at IMEX in Las Vegas, as they explore the complexities and challenges of events.

Hear captivating real-life stories, including power outages at executive retreats and international planning headaches. Learn about the impact of AI and how the podcast empowers women in a male-dominated industry, while offering key takeaways and contingency planning advice. With guest appearances and anecdotes from the audience, this episode unpacks the trials and tribulations faced by event professionals. 𝐂𝐡𝐚𝐩𝐭𝐞𝐫𝐬: 00:00 Introduction to Events Demystified Podcast 01:05 Meet the Hosts: Anca and Megan 02:08 The Evolution of the Podcast 04:18 Diving into #eVENTaboutIT05:13 Crazy Event Stories: Power Outages and More 09:14 Megan's Nightmare Event Experience 22:56 Audience Stories and Lessons Learned 30:15 Conclusion and Invitation to Share --------------------------------------------------------------- 👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this. 👉 Like and share this video to spread the knowledge. 👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry! 👉 Check out our other episodes for more expert insights and tips. 👉 Stay tuned for more as we continue to explore and demystify the fascinating world of event technology and innovation! https://treefanevents.com/ --------------------------------------------------------------- Full Episode and Notes: https://eventsdemystified.com/ Thank you for being a part of this journey. Until next time, stay inspired and be the change you wish to see. #EventsDemystifiedPodcast --------------------------------------------------------------- ⁠⁠GO ON NOW AND SUBSCRIBE TO THE CHANNEL ╔═╦╗╔╦╗╔═╦═╦╦╦╦╗╔═╗ ║╚╣║║║╚╣╚╣╔╣╔╣║╚╣═╣ ╠╗║╚╝║║╠╗║╚╣║║║║║═╣ ╚═╩══╩═╩═╩═╩╝╚╩═╩═╝ ---------------------------------------------------------------- FOLLOW ALL THESE LINKS FOR MORE SASSINESS • Twitter - https://twitter.com/DemystifyEvents • Instagram - https://www.instagram.com/eventsdemystifiedpodcast/ • Facebook - https://www.facebook.com/TreeFanEvents/ • Spotify - https://open.spotify.com/show/6bldde2BLP5coS3fWJW5I9 --------------------------------------------------------------- Discover the future of events: https://ai.treefanevents.com Let's change the way we plan, produce, and experience events together! ---------------------------------------------------------------