In the last episode of Five Dubs: Marketing Pros for 2024, Kevin Berrier from MDDC Ad Services sits down with Erik Nefores, founder of The Green Villager, to talk about how sustainability and technology can work together to create a better future. Erik shares what inspired him to start The Green Villager, a blog and community hub focused on making eco-friendly concepts simple and accessible. He discusses ideas like Earthships, solar punk values, and using AI to create meaningful content and visuals.

Kevin and Erik talk about the challenges of promoting sustainability in a world filled with negativity and the importance of sharing factual, responsibly sourced information. Erik explains how he uses creative visuals inspired by impressionist art to make his content stand out while staying true to his mission.

They also cover Erik's journey balancing his personal and professional life while building a brand rooted in optimism and innovation. Erik shares his long-term vision for The Green Villager, which includes creating sustainable, passive homes that blend modern technology with traditional practices to redefine how communities live and thrive.

Tune in to learn how The Green Villager is making sustainability approachable and why optimism and creativity are essential for the future. Visit GreenVillager.com, follow them on Instagram and Facebook, and subscribe to their newsletter to stay inspired.

In this episode, Rebecca Snyder welcomes Frances “Toni” Draper, publisher of the Afro-American Newspapers, to discuss her upcoming book Prayer and Pen, set to release in January 2025. Toni shares the deeply personal and historical journey behind this unique collection of prayers written by her grandfather, Carl Murphy—a prolific writer, journalist, and former editor of the Afro. Together, they explore how these prayers, scribbled on everything from napkins to envelopes, offer insights into Carl Murphy’s spiritual and professional life as he navigated pivotal moments in history, from the March on Washington to his editorial work.

Toni also dives into the Afro’s storied legacy, touching on its archival treasures, its connection to the Black church and civil rights movement, and the family's remarkable contributions to journalism, community building, and justice. This heartfelt episode highlights the timeless relevance of Carl Murphy’s prayers and proverbs, while celebrating the Afro’s dedication to preserving Black history and culture.

Join us as we reflect on the power of prayer, the importance of legacy, and the enduring impact of the Afro on generations past, present, and future.

In this episode of Marketing Pros, host Kevin Berrier dives deep into the evolving world of social media marketing and the impact of AI with Ross Gray, co-founder and COO of Cloud Campaign. Together, they explore how businesses and marketers can balance the efficiency of AI tools with the human touch needed for authentic engagement.

What You’ll Learn:

• How AI can optimize your social media content while keeping it personal.
• Why authenticity still outshines AI-generated posts in performance.
• The importance of data-driven strategies like optimizing post timing and content type.
• Real-life examples of effective evergreen and real-time content.
• The risks and ethics of using AI, and how to mitigate “AI hallucinations.”

Ross also shares insights into trends shaping the future of social media, including the rise of pop-culture-driven content and the evolving role of AI in marketing. Plus, get a sneak peek into what’s next for Cloud Campaign.

Whether you're a marketer, business owner, or social media enthusiast, this episode offers actionable tips and a fresh perspective on leveraging AI while staying authentic.

Shoutout:
Check out Cloud Campaign for powerful tools to elevate your social media game.

Follow us, share the love, and let’s make your content strategy unstoppable!