Curiosity, enlightenment, and commitment are three phases of relationships that help build the foundation for Donald Miller’s StoryBrand concept. The New York Times bestselling author joins On Leadership for a second time to discuss the updated and revised Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen. Donald shares insights on the importance of clear and concise communication, using the "StoryBrand" framework to position your brand as a guide rather than the hero, and the new StoryBrand.ai tool that can help generate powerful taglines and other marketing collateral.

How does it get better? That is one of many questions posed by #1 New York Times bestselling author Rachel Hollis as she returns to the On Leadership podcast. Rachel joins the podcast to discuss her new book, What if YOU Are the Answer, which poses thoughtful questions to get readers thinking intentionally about what’s next in their lives. She emphasizes the importance of falling in love with the creative process, encouraging people to focus on what they are passionate about even if it doesn’t lead to immediate results. Rachel opens up about personal challenges she has faced in recent years, including divorce, the death of her ex-husband, and a miscarriage, offering encouragement to others to give themselves grace and time to grieve during difficult times.

Three-time New York Times bestselling author, renowned behavioral economist, and Duke professor Dan Ariely joins On Leadership for a thoughtful discussion on the business case for building cultures of trust inside organizations. Dan shares insights from his extensive research, which shows that factors like employee appreciation, fairness, and psychological safety have a strong correlation with a company's stock market performance. He also discusses the phenomenon of "misbelief,” digging into what makes rational people believe irrational things. Dan delves into the psychology behind the spread of misinformation and offers thoughts on how individuals and businesses can work to combat this troubling trend and restore trust in institutions and basic facts.