From the Ground Up

By: Inc. Magazine
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  • Summary

  • It takes audacity to start a company, grit to grow it, and community to survive the ordeal. Join Inc. Executive Editor Diana Ransom and Editor-at-Large Christine Lagorio-Chafkin as they host From the Ground Up, a new podcast from Inc. that features frank and unfiltered conversations—with some of the most successful founders in the world—about navigating the role of the founder, the tips and tricks entrepreneurs need to know to be successful, and the secrets that nobody really tells you before you start a business.
    © Inc. Business Media
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Economics Leadership Management
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Episodes
  • Glenfiddich presents the inaugural Legacy Award to Smarsh - FROM INC. STUDIO AND GLENFIDDICH

    Glenfiddich presents the inaugural Legacy Award to Smarsh - FROM INC. STUDIO AND GLENFIDDICH
    Jan 9 2025
    This is a special segment in collaboration with our partner at Glenfiddich Single Malt Scotch Whisky. Inc. Editor-in-Chief Mike Hoffman spoke with Smarsh Founder Stephen Marsh about his remarkable journey, the legacy he has built, and the honor of being the first recipient of the inaugural Legacy Award presented by Glenfiddich at this year's Inc. 5000 gala.
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    10 mins
  • Year In Review

    Year In Review
    Dec 23 2024
    Ah, 2024. So much to say! For our last episode of the season, we analyze the biggest small-business and workplace topics of the past year and highlight what’s on the horizon for 2025. Inc. executive editor Diana Ransom and editor-at-large Chrsitine Lagorio-Chafkin sat down with senior editor Tim Crino, and staff writer Sarah Lynch to discuss the annual changes that have taken place here at Inc., the massive layoffs in the tech sector, DEI backlash, and the generational workplace mismatch between managers and Gen Z employees. Also, we look ahead to Trump’s proposed tariffs and the new wave of crypto hype and scams. Don’t worry, we are optimistic about a few things in the startup landscape, though. Additional research and information: To read more from our Inc. 5000 coverage: How Tiny Changes Have Reaped Enormous Results at America’s Fastest-Growing Company How Inflation Shaped the Companies of the Inc. 5000 To read our coverage from the tech layoffs: Employees Are Still Worried About Layoffs The 2024 Layoff Landscape Is Better Than You Might Think To read our coverage of Gen Z in the workplace: Gen-Z Hits Some Bumps as it Enters the Workforce Are You Leading on Empty? How to Recognize and Combat Manager Burnout Why Gen-Z Workers Are Consciously ‘Unbossing’ To read our coverage DEI Backlash: U.S. Workers Might Be Souring on DEI Here Are the Most Common Anti-DEI Legal Cases Right Now — and What You Need to Know About Them To read more on tariffs and crypto: Here’s What Trump Says About Tariffs, and How They Would Work New Trump Crypto Venture Gets Boost From GOP Candidate Himself
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    57 mins
  • The Alchemy of Branding

    The Alchemy of Branding
    Dec 16 2024
    If you grew up in the ’90s, the “¡Yo quiero Taco Bell!" chihuahua commercial was inescapable. Remember the vital-to-surfers sunscreen Sun Bum? Both of these memorable branding moments were created by serial entrepreneur Tom Rinks. Inc. executive editor Diana Ransom sat down with Tom for this episode of From the Ground Up to discuss his unusual path to becoming a branding whiz—and what he’s learned about identifying human desire along the way. His early job of selling furniture taught him how to read people, and his first branding deal, with the University of Michigan’s Fab Five, immersed him in the skills needed to identify talent. Diana and Tom discuss the complex art of brand-creation, company-building, and finding the niche audience who will fiercely love your product. They also discuss Tom’s most recent branding venture, the oral-care line Made by Dentists. Additional research and information: Visit: Made By Dentists Visit: Made by Dentists’s profile Visit: Made by Dentists’s educational page Visit: Sun Bum Visit: Sun Bum’s profile
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    1 hr and 9 mins

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