In this episode of Remodelers On The Rise, Kyle Hunt sits down with Kali Sudbrook of Beachside Interiors to discuss her journey from taking on a variety of remodeling projects to niching down and specializing in gym buildouts. Kali shares how her passion for fitness and design led to this bold decision, the steps she took to rebrand her business, and the benefits she’s experienced by narrowing her focus. Tune in for actionable insights on the power of specialization and how finding your niche can elevate your remodeling business!

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Takeaways

• Narrowing down to a niche can lead to greater business success.
• Building a brand that resonates with your target audience is crucial.
• Referrals from trade partners can significantly boost business.
• A clear client journey enhances the overall experience.
• Specializing allows for better pricing and project management.
• Narrowing your niche can increase your value as a specialist.
• Storytelling is crucial for building a brand.
• Authenticity in content creation resonates more than perfection.
• Consistency is key in both business and health.
• Messy action is better than inaction when pursuing goals.
• Experimenting with different approaches can lead to success.
• Building a personal brand requires getting comfortable in front of the camera.
• Regularly reviewing business metrics is essential for growth.

Chapters

00:00 Introduction
02:57 Kali's Journey into Remodeling
06:03 The Shift to Niche Specialization
08:52 Building a Brand and Marketing Strategy
11:56 Client Experience and Process Improvement
14:57 The Benefits of Niche Focus in Business
21:41 The Intersection of Fitness and Remodeling
23:31 Narrowing Your Niche: The Power of Specialization
25:58 Building Your Brand Through Storytelling
27:52 Content Creation: Authenticity Over Perfection
31:24 Consistency: The Key to Success in Business and Health
36:14 Finding Your Fit: Experimenting with New Approaches