Welcome to the pricing 101 crash course episode.

Pricing is always a hot topic and it can be a major stressor for business owners, entrepreneurs, and marketers out there who don’t know where to begin with pricing their online courses and services or aren’t sure whether they’re doing it in an ethical, effortless and effective way.

Today, we're going to look at transparency, discount sales offers in regards to online courses, and then we're going to look through the lens of your own ethical standards as well as those advertising authorities from around the world.

Get ready for some gold nuggets of info to help you be really clear and honest about discounts and price increases while being strategic and ethical at the same time.

Good Authority is taking a mini-break but I'll be back with new voices, new topics, and the same old sass that makes for a better online business industry in 3-4 weeks. Connect with me on Instagram for all the updates. Until then, always remember to question authority, even when it’s your own.

Simplifying your offers in 2021? Get the pricing calculator to map out your services and digital products with ease: https://courses.amiefinlayson.com/pricing-calculator

➡ Flip off the status quo and build your own feel-good marketing guidelines with my free online checklist, Market with Integrity - https://amiefinlayson.com/checklist

Connect with me:

Website: https://amiefinlayson.com/

Instagram: https://www.instagram.com/amiefinlayson/

Facebook:https://www.facebook.com/amiefinlayson

Authentic leadership is about gaining legitimacy and building trust through developing honest relationships with followers as a leader and a personal brand. The relationship that we have as a personal brand and with our community is so important. 

As a leader, the authority and a personal brand, you should be transparent and openly sharing your thoughts with your audience, considering alternative viewpoints and balancing your own beliefs with others and knowing that you're not the only true authority.

In this episode, I'm taking the four core concepts of authentic leadership theory and applying it to the world that I know best - online business. We are thinking about your own personal belief system and how that relates to the work you do and the audience that you serve.

➡ Flip off the status quo and build your own feel-good marketing guidelines with my free online checklist, Market with Integrity - https://amiefinlayson.com/checklist

Connect with me:

Website: https://amiefinlayson.com/

Instagram: https://www.instagram.com/amiefinlayson/

Facebook:https://www.facebook.com/amiefinlayson

Authentic Leadership Referenced: https://www.ckju.net/en/dossier/power-authentic-leadership-how-legitimacy-ethics-and-positive-psychology-drive-organizational-performance

Accenture Study (2018): https://www.accenture.com/t20181205t121039z__w__/us-en/_acnmedia/thought-leadership-assets/pdf/accenture-competitiveagility-gcpr-pov.pdf#zoom=50

Let's shift away from that old crusty marketing textbook way of thinking and learn how to craft manipulation free messaging and what messaging you need to avoid when selling with integrity.

In today’s episode, I delve into the 4 ways your brand messaging may be manipulating your buyer into making a decision out of fear to sell your services, digital products, and online offers, such as courses or masterminds.

I'm specifically going to be talking about this in the way that marketers shame their competition and in the process they also shame the buyer and how that impacts the online business industry as a whole. From false hierarchy, investment and decision-making shaming, secrecy and the ultimatum of it’s my way of the highway type of marketing.

These marketing messages are used so frequently and they fly by undetected mainly because so many people do the same things and use the same tactics whether intentional or not.

Let’s challenge this status-quo and become more consciously aware of our brand messaging in an ethical and manipulation-free way.

➡ Flip off the status quo and build your own feel-good marketing guidelines with my free online checklist, Market with Integrity - https://amiefinlayson.com/checklist

Connect with me:

Website: https://amiefinlayson.com/

Instagram: https://www.instagram.com/amiefinlayson/

Facebook:https://www.facebook.com/amiefinlayson