What’s the ROI of vulnerability at work? It’s big—personally and professionally. In today’s Leadership Spark, I explore why being a vulnerable leader pays off. We’ll break down the concept of Mismatch Theory—why the “tough boss” style of the past doesn’t cut it today and why leaders who don’t evolve may get left behind. Vulnerability—when done right—not only boosts your team’s trust and engagement but also directly contributes to business success. Yet, less than 11% of employees view vulnerability as a strength in their leaders, which leaves a lot of untapped potential.

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During times of rapid growth and disruption, aligning teams and sustaining a strong culture can be daunting, but Diego Barreto, CEO of iFood, has successfully led his company to unicorn status by focusing on these essentials. In this episode, we dive into his leadership strategies, exploring why team mobilization is central to a CEO’s role and how effective communication fosters alignment. Diego reveals how iFood’s non-negotiable culture supports an entrepreneurial mindset, values radical candor, and encourages big thinking. He shares insights into how iFood adapted during the pandemic, balancing employee comfort with high performance by instilling grit. We also discuss how iFood’s six-month cultural sprints inspire innovation and resilience and examine the role of the “pendulum effect” in guiding flexible leadership strategies.

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How does vulnerability fit into leadership? Being vulnerable as a leader is tricky, but there’s a clear difference between being vulnerable and leading with vulnerability. In today’s Leadership Spark, I share how my own journey with panic attacks reshaped my understanding of vulnerability. Through interviews with executives, I found that while vulnerability in personal life is crucial, in the workplace it’s a different story. Many executives ask if they should project unwavering confidence, or share their struggles? The answer is both! The key is not just exposing your weaknesses but demonstrating how you’re closing the gaps—combining vulnerability with action, as shown by examples from leaders like Fleetwood Grobler and Hollis Harris. Vulnerability alone can be risky, but combine it with action, and you’ve got leadership gold. I also share stories from top executives that illustrate how leading with vulnerability makes all the difference in building trust and resilience.

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Start your day with the world’s top leaders by joining thousands of others at Great Leadership on Substack. Just enter your email: ⁠⁠https://greatleadership.substack.com/