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Jaguar is one of the most iconic luxury car brands in the world, known for its sleek designs and powerful engines. But has the company made a fatal mistake that could impact its future?

It’s rebranding, launched last week, has drawn widespread and almost universal criticism. One writer even called it “Imminent Brand Immolation.”

Is this the end of Jaguar? Or does a cat always land on its feet?

Listen For
4:59 The Cat is Dead: First Reactions to the Jaguar Rebrand
6:38 Blue Steel, But Make it Jaguar
7:46 Did Jaguar Set its Identity on Fire?
14:26 Pissing Off Your Loyal Audience: Bold or Brain Dead?
17:27 Living Your Values vs Alienating Your Base?
19:30 Save the Cat: Imagine a Jaguar Brand Turnaround

Guest: Tyler Chisholm
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Listen to Tyler’s podcast Collisions YYC

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