• How Marketers Boost Engagement with Hispanic Consumers

  • Dec 10 2024
  • Length: 21 mins
  • Podcast

How Marketers Boost Engagement with Hispanic Consumers

Listen for free

View show details

  • Summary

  • Jose Villa, president of marketing agency Sensis, joins host Matthew Schwartz to discuss how marketers increase their appeal with the Hispanic market, the fastest growing contributor to the U.S. economy. Villa, whose worked with such clients as Anthem, One West Bank, and Cal State LA, says that brands that are eager to boost engagement with Hispanics must deploy an integrated marketing strategy that blends social media, paid media, and earned media. Perhaps most important for brand managers to realize is that the Hispanic market is not a monolith, but a community rich in diversity.
    Show more Show less
Show more Show less
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about How Marketers Boost Engagement with Hispanic Consumers

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available