• How NOT to Brief the Public After a Disaster | S4Ep8

  • Jan 5 2025
  • Length: 15 mins
  • Podcast

How NOT to Brief the Public After a Disaster | S4Ep8

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  • Summary

  • In this episode, How NOT to Brief the Public After a Disaster, I’ll share insight from my time on an All-Hazards Incident Management Team (AHIMT) on what not to do when briefing the public and press after a critical incident and proposed solutions to improve crisis communication in the future.

    Lessons learned:

    • Not overcrowding the room
    • Not using basic manners
    • Not being honest with the public
    • Not letting Operations speak
    • Not briefing leaders ahead of time
    • Not showing a Unified Command presence

    Godspeed y'all,

    Kevin
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