Charitable giving in the U.S. last year dropped 2.1 percent after inflation, attributable in part to the decline in individual donors, according to Giving USA. This followed a 13.4 percent dip in giving in 2022.

Though the news is not surprising given the elevated cost of living and other economic uncertainties that Americans face today, nonprofits are cautiously optimistic about 2024 and beyond as the country moves further away from the pandemic and record inflation and new technology and creative programs take hold.

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Aila Malik, founder and co-principal of research and practice at the Venture Leadership Collective, joins host Ken Beaulieu to discuss the nonprofit landscape, and what may be holding the sector back, as well as how nonprofits can drive success through marketing, manage leadership expectations, reach new donors, and advance their missions.

Venture Leadership Collective, a women-owned management consulting firm, serves more than 60 nonprofits annually, including schools, municipalities, and philanthropies. Aila has trained retired for-profit executives to successfully lead nonprofits in the boardroom and within nonprofits at the C-Suite level.