How to Grow Your Business Like Amazon

By: Steve Anderson
  • Summary

  • Amazon is the fastest company ever to reach $100 billion in sales and they didn’t reach that landmark by staying in their comfort zone. Risk taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed, “I have not failed. I've just found 10,000 ways that won't work.” and Amazon’s founder, Jeff Bezos, has always linked experimentation and failure with growth and success. Join Steve Anderson, author of "The Bezos Letters: 14 Principles to Grow Your Business Like Amazon," as he shares insights into the mind of one of the most successful CEOs to date.
    Copyright 2023 Steve Anderson
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Episodes
  • How to Grow Your Business Like Amazon - Create More Than You Consume
    Dec 20 2021

    In his 2020 letter to Amazon's share owners, Jeff Bezos introduced the concept, "create more than you consume," to further inspire the company's key stakeholders and pave the way for an even brighter future.

    In the latest installment of How to Grow Your Business Like Amazon, Steve Anderson takes a deep dive into this phrase and unpacks the various facets within. This concept is certainly one that can be applied to all businesses today and reinforce the importance of the impact your entity leaves on society.

    Sit back, relax, and enjoy another thought-provoking episode!

    Timecodes:

    0:15 - Unlocking the internet's power

    3:00 - Amazon's decision of allowing competitors onto their site to sell products

    6:10 - "Create More Than You Consume"

    9:35 - Bezos quantifying the value Amazon has created for various benefactors

    14:00 - The buying experience at Amazon

    17:08 - Create value for everyone you interact with

    21:20 - "Be kind, be original, and create more than you consume"


    Connect with Steve Anderson:

    The Success Network

    Facebook

    LinkedIn

    Website

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    22 mins
  • How to Grow Your Business Like Amazon - The Evolution of the 14 Growth Principles
    Nov 19 2021

    In the latest installment of How to Grow Your Business Like Amazon, Steve Anderson takes a step back and provides an overview on how Amazon's 14 growth principles have evolved over the years and how they are going to continue carrying the company forward into the future.

    Amazon continues to experiment and innovate, testing new service models to change the way consumers shop every day. Additionally, Steve will share some new technological advances Amazon is making, like the development of their Astro Home Robot.

    So sit back, relax, and enjoy another enlightening conversation that will shed some light on the very bright future Amazon has in store.

    Timecodes:

    0:32 - Overview on where Amazon is today

    1:30 - Amazon's new Astro Home Robot

    5:00 - New innovative products are showcasing particular growth principles

    8:55 - The Amazon One Palm Scanner

    13:06 - Amazon is considering opening department stores with their "just walk out" technology

    15:45 - Amazon's hiring spree leading them to 1.3 million employees worldwide

    18:20 - Project Kuiper and how it could be Amazon's next big idea

    21:40 - Amazon's cargo airline concept

    24:42 - Believing it's always day one

    27:00 - The cultural DNA of Amazon

    30:00 - All these principles can apply directly to your own business

    31:15 - Closing remarks


    Connect with Steve Anderson:

    The Success Network

    Facebook

    LinkedIn

    Website


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    31 mins
  • How to Grow Your Business Like Amazon - Meaningful Differentiation
    Oct 25 2021

    In the latest installment of How to Grow Your Business Like Amazon, Steve begins laying the groundwork for a 15th principle to be added to his book. While it's still a work-in-progress, this principle is centered around the idea of "meaningful differentiation" and why it's so vital to your business' success.

    Only by differentiating themselves, Amazon was able to grow to one of the largest companies of all-time and develop new product/service avenues within the company.

    Listen as Steve walks us through these differentiating ideas Amazon incorporated over the years, as well as the thought processes in place to execute on these ideas.

    So sit back, relax, and enjoy yet another great conversation!

    Timecodes:

    0:05 - Laying the groundwork for a 15th principle

    2:00 - The 2006 shareholder letter and its importance

    5:16 - Amazon introducing the idea of differentiation

    8:00 - Examining new markets/products to reach into

    9:20 - Amazon Web Services (AWS) is a perfect example of meaningful differentiation

    12:08 - Looking at physical stores that provide a different experience

    14:35 - Amazon's willingness to experiment

    19:00 - What are you doing right now to meaningfully differentiate your business?

    20:45 - Bezos' last letter to shareholders in 2020

    23:40 - Customers want to know what you do differently

    26:00 - Closing remarks


    Connect with Steve Anderson:

    The Success Network

    Facebook

    LinkedIn

    Website

    Show more Show less
    26 mins

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