In this episode, Lee-Ann Johnstone interviews John LoBrutto, an expert in affiliate marketing, focusing on the unique aspects of SaaS affiliate programs. They discuss foundational elements, the right timing for launching an affiliate program, the importance of branding, and the types of affiliates that are most effective for SaaS products. John shares insights on the challenges faced by SaaS affiliate programs and emphasizes the need for a strategic approach to maximize success.

They highlight the need for effective communication, the value of expertise, and the significance of listening to affiliates for product development. The discussion culminates in practical tips for achieving success in affiliate marketing, focusing on loyalty and trust.

Listen to find out more about:

• Understanding the service aspect is crucial for SaaS affiliate marketing.
• SaaS products are not impulse buys; they require a different marketing approach.
• Effective communication with affiliates drives success.

Key segments of this podcast and where you can tune in to go direct:
[06:12] When to Start an Affiliate Program
[16:50] Challenges in SaaS Affiliate Programs
[33:40] Tips for Affiliate Success

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