In this episode of the Full Time Creator podcast, Matt Hughes and Richard Moore explore effective strategies for utilizing LinkedIn to transition into a full-time creator role. They emphasize genuine human interactions over direct sales pitches to convert connections into customers. The discussion highlights the importance of patience, managing desperation, and learning from rejection. Personal experiences underline the value of long-term follow-ups and considering the perspective of the other party. The speakers advocate for maintaining authenticity and human connections, especially in the age of AI and automation, to effectively sell high-ticket products. The episode concludes with actionable advice for building meaningful engagements and staying resilient during the sales process.

00:00 Welcome to the Full Time Creator Podcast

00:23 Introducing Richard Moore

01:32 The Human Approach to LinkedIn Sales

02:42 Managing Desperation in Sales

03:24 Engaging with Potential Customers

04:35 Dealing with Rejection in Sales

05:22 Turning Rejection into Feedback

06:01 Handling Rejection in Sales

06:38 Dealing with Delayed Responses

07:35 The Importance of Human Interaction in Sales

08:52 Final Thoughts and Farewell

In this episode of Full Time Creator, Matt interviews Phil Ossai at Greenhouse about his extensive journey in personal branding. Phil recounts his initial steps in content creation in 2011 with video games, navigating the Instagram and TikTok influencer waves, and finding notable success on LinkedIn in 2021. The dialogue underlines the critical nature of understanding different platform nuances and persisting through content creation challenges. They explore the influence of high-profile creators like KSI and share actionable content strategies. Highlighting real-life successes, the discussion delves into the significance of authenticity on LinkedIn, overcoming imposter syndrome, and the rewards of building credibility and trust. Educational, entertaining, and motivational content are emphasized as keystones in personal branding that can lead to substantial financial gains. Finally, they discuss focusing on mastering one platform before branching out to others to avoid burnout. Listeners are encouraged to subscribe and stay tuned for more insightful episodes.

00:00 Introduction and Guest Introduction

00:49 Phil's Journey to Personal Branding

01:38 Early Content Creation Struggles

04:23 Lessons from Failed Attempts

06:46 Mastering LinkedIn

09:05 Overcoming Age Stereotypes

09:22 The Birth of a Personal Branding Expert

10:53 Finding the Right Clients

11:28 Success Stories and Notable Clients

12:37 The Power of Personal Branding

15:52 Monetizing Your Personal Brand

16:46 Diversification and Scaling

18:33 Final Thoughts and Farewell

In this episode of the Full Time Creator podcast, Camilla Richardson, an Instagram trainer known as Pink Storm Social, shares her journey and strategies for growing her Instagram following to over 64,000 organically. Recorded live from the Greenhouse marketing event in Jersey, Camilla discusses the importance of consistent posting, targeting specific audience niches, and utilizing Reels. She delves into building community and authenticity in marketing, explores the risks of dependency on a single platform, and highlights Instagram’s shift towards prioritizing short-form video content. The episode concludes with ways to connect with Camilla via Instagram and email newsletters for ongoing content tips and updates. Tune in for actionable insights and inspiration to enhance your social media presence.

00:00 Introduction to the Event and Guest

00:26 Highlights from the Greenhouse Event

00:59 Camilla's Instagram Journey

02:14 Key Instagram Strategies

03:27 Overcoming Growth Challenges

05:06 Encouraging YouTube Viewership

05:28 Brand Deals and Authenticity

05:50 Opportunities from Instagram

06:23 Advice for Struggling Creators

07:24 Future Plans and Memberships

08:15 Instagram's Evolving Features

09:15 Connecting with Camilla

09:39 Final Thoughts and Gratitude