In this powerful episode of the Smoke N Business podcast, host Brendon Robinson sits down with Giovanni Paul, founder of Noire Dispensary, a trailblazing cannabis business focused on promoting social equity and empowering communities of color in the cannabis industry. Giovanni opens up about his journey as an entrepreneur and the challenges he’s faced while building a successful cannabis business from the ground up.

Giovanni discusses how Noire Dispensary is redefining the cannabis experience by prioritizing diversity, inclusivity, and education within the industry. He shares key insights into how cannabis entrepreneurs can break into this rapidly growing market while maintaining integrity and advocating for positive change.

The conversation also touches on the importance of cannabis legalization, social justice, and the growing push for minority representation in the legal cannabis market. Giovanni offers actionable advice for aspiring entrepreneurs interested in cannabis business, social equity, and community-driven entrepreneurship.

Whether you're an aspiring cannabis entrepreneur, a business owner, or someone passionate about social equity in cannabis, this episode is packed with invaluable insights and inspiration for navigating this fast-evolving industry.