IT’S A PR THING

By: Stephanie McFarland APR
  • Summary

  • This is IT’S A PR THING, the show that helps you build relationships that build business. We’re bringing you a better understanding of what public relations is, and how it can drive your business in ways you never knew it could.
    Copyright 2020 All rights reserved.
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Episodes
  • Episode 29 -- The Beat Down on Gen X
    Dec 27 2024

    Why is Gen X battling a beat down online currently?

    Join me today as we explore what's happening through the practice of stakeholder analysis.

    You'll learn how to "seek first to understand" about the smallest of the adult living generations, and you'll get to "know thy stakeholder" through the lens of historical, social and cultural shaping, and the insights lived experience provides.

    This exercise in stakeholder analysis is not only somewhat entertaining, but it's a best practice that will encourage respect for diversity and help your organization build relationships that build business.

    Come on! Let's dive in for some more PR learning love!

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    22 mins
  • Episode 28 -- PR Mail Bag Q&A
    Nov 30 2024

    PR Mail Bag Q&A (with Bonus Recipes!)

    After that heavy helping of trust problems we've dished out over the past three weeks, today's episode is going light and a bit random with our mail-bag format.

    Today we dive into a cornucopia of common questions we get from clients, podcast listeners, new professionals, students and sometimes business leaders with no PR experience.

    We'll dig into which branch of PR is the Big Wheel of them all, what hiring leaders need to consider when scouting new PR talent, why PR pros leave organizations, and what do those letters "APR" mean.

    No notepad needed today. Just kick back, languish in your Thanksgiving Day foodie hangover and ponder the philosophies of public relations.

    RECIPES AS PROMISED:

    Roasted Butternut Squash with Sausage and Spinach

    https://www.crazyblondelife.com/blog/61sq2ztcdhdumwox53ea780xh7ui5b?rq=BUTTERNUT%20SAUSAGE%20

    Easy Garlic and Rosemary Focaccia Muffins

    https://biteswithbri.com/garlic-rosemary-focaccia-muffins/

    Cranberry Brie Bites

    https://www.wellplated.com/brie-bites/

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    13 mins
  • Episode 27 -- The National Trust Deficit -- Part III
    Nov 23 2024

    THE NATIONAL TRUST DEFICIT - PART III

    The U.S. trust deficit is permeating across all of our most-influential American institutions, from government to big business to public health to education and the news media.

    And there are some valuable lessons to learn in studying this wide-spread deficit.

    But throwing more storytelling, more messaging and more content creation at the problem is fruitless. In fact, following that advice may only dig the hole deeper.

    All of the above tactics add up to nothing more than a new verbal varnish on the same old mind set that got us where we are today.

    But there is a road to redemption. And while the strategy to get there may not qualify as rocket science, it apparently isn't common sense either.

    Join us today for the final episode in our National Trust Deficit series -- and learn what important steps lie ahead in restoring trust in our American institutions.

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    12 mins

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