In todays episode I speak with Executive Career Coach and Personal Branding Expert Daniela Sarmiento from Barcelona who shares with me why personal branding becomes increasingly important in todays world.

Daniela shares her experience in transitioning from working as a recruiter and headhunter to starting her own personal branding and image consulting business. She speaks about helping professionals, particularly those in leadership roles, stand out by improving how they communicate, not just in their CVs but also in person. It's about making sure their personality, leadership, and values shine through in interviews and conversations.

We explore the challenges women face in the workplace, including self-doubt and the need for mentorship. The discussion highlights the necessity of authenticity, negotiation skills, and the impact of executive presence.

We also discuss the importance of building a personal brand, especially for introverts who might find it challenging to stand out. She offers guidance on how women can craft a strong personal image that reflects not only skills but also presence and personality. We touch on networking, self-presentation, and the ongoing process of personal transformation, encouraging people to take control of their professional narrative. Often, people are so used to their roles that they forget to showcase their unique strengths, which is crucial for career growth.

Talking points are:

• The importance of having a personal brand message
• Why you need to have a career portfolio defined
• Ways to exude executive presence to attract more leadership opportunities
• Self-doubt often holds individuals back from achieving their goals.
• Networking and mentorship are crucial for professional growth.
• Women often face unique challenges in the workplace.
• Negotiating work-life balance is vital for personal well-being
• Defining your non-negotiables in your job
• Authenticity in professional settings fosters trust and connection.
• Career transitions require self-discovery and clarity.

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