Ignite Your Estate Agency

By: Sam Ashdown & Phil Jones
  • Summary

  • Welcome to the Ignite Podcast, specifically designed to help estate agents ignite the growth of their agency, hosted by Sam Ashdown and Phil Jones. We'll share original content on all things marketing and agency related - from growth and lead generation, to creating and developing your personal brand and building a dream team. You'll hear from the biggest and best marketers, experts and agency coaches from around the world in exclusive interviews. And discover our top level tips, tricks and tactics that are designed to help YOU accelerate the growth of your business. About Sam and Phil: Sam and Phil are mother-in-law and son-in-lawn and co-directors of AshdownJones (the Lake District estate agency), AJ Mastermind (the home of world-class independent estate agency growth) and several other companies. Collectively they have a couple of decades of industry experience between them. We hope you enjoy the Ignite podcast. Let us know what you think by leaving a review. If you want to find out more about AJ Mastermind and what we can do for your agency go to: https://www.ajmastermind.co.uk

    © 2024 Ignite Your Estate Agency
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Episodes
  • Trapped and Frustrated? How to Create a Business You'll Love and Loves You Back
    Oct 17 2024

    Unlock the pathway to building an estate agency that you not only love but also loves you back!

    Explore the challenges estate agency owners face when growth stagnates and frustration sets in. Discover why automation may not be the silver bullet and why systemisation is the key to freeing up your time and empowering your team.

    This episode provides a blueprint to restructure, systemise, and scale your independent estate agency. From competitor analysis to lead generation systems, we reveal actionable steps to reignite your passion and drive your business forward.

    Plus, get exclusive insights into how Ashdown Jones runs a finely tuned operation underpinned by effective systems and dedicated leadership. This episode is packed with practical advice designed to rejuvenate your agency. Tune in and learn how to build a business that serves you.

    When you're ready, here are 3 ways we can help you to IGNITE your agency:

    1. Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
    2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
    3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

    Ask your questions to Sam or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

    Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

    If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

    Some key takeaways:

    ➡️ Systemisation, not automation, can liberate your time and streamline your processes.

    ➡️ Leadership and structured growth are essential for a thriving estate agency.

    ➡️ Competitor analysis and lead generation systems are crucial for maintaining a competitive edge and driving growth.

    Some great moments:

    ✅ “You create the systems; the systems run the business, and the people in the business run the systems.”

    ✅ “If you carry on running your business as you are doing, and Ashdown Jones moves in next door, who's going to win?”

    ✅ “If you don't have leadership, the business is rudderless, like a ship just kind of drifting.”

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    29 mins
  • The Lead Generation Success Checklist
    Oct 10 2024

    This is the ultimate guide to consistent lead generation success tailored specifically for estate agency owners! In this episode, Sam and Phil take you through the document that can transform your estate agency’s approach to lead generation.

    Struggling with tracking and measuring your lead generation efforts? Sam and Phil have advice on maintaining a consistent lead generation pipeline, navigating the complexities of small geographic populations, and the nuances of targeting high-value versus high-volume sales. They also emphasise the necessity of regular, structured lead generation effort (beyond market triggers) to prevent business stagnation.

    Discover how to double your valuations and why consistent daily actions, more than sporadic bursts of motivation, are key to maintaining growth. Whether you're looking to understand the importance of tracking key metrics or seeking strategies to manage challenging clients, this episode covers it all.

    Are you prepared to elevate your business's strategy and ignite growth? Don't miss out on insights that can turn the tide for your estate agency!

    When you’re ready, here are 3 ways we can help you to IGNITE your agency:

    1. Experience a behind-the-scenes day at Ashdown Jones in Windermere for FREE! Book your spot here www.ajmastermind.co.uk/btsday.
    2. Listen to another episode:
      https://www.ajmastermind.co.uk/ignite-podcast
      .
    3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk.

    Ask your questions to Sam or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk.

    Join our community of ambitious estate agency owners and elevate your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth.

    If you have any questions, please get in touch. Also, make sure to check out our upcoming events at www.ajmastermind.co.uk/events.

    Some key takeaways:

    ➡️ Consistent lead generation, beyond market triggers, ensures continuous business growth.

    ➡️ Tracking and measuring key metrics is essential for understanding and improving performance.

    ➡️ Regular lead generation and follow-through processes can help double your valuations and drive sustained growth.

    Some great moments:

    ✅ "Tracking and measuring response rates are crucial. By understanding our metrics, we’ve been able to adjust and improve our lead generation strategies, directly impacting our revenue."

    ✅ "We send out around 15,000 letters annually, and believe me, it's a lifeline for our business"

    ✅ "Once you can predict your business outcomes, managing growth becomes significantly more straightforward"

    Tune in to transform and IGNITE your estate agency with these expert insights and proven strategies.

    Download the Lead Generation Success Checklist here: https://tinyurl.com/Lead-Generation-Checklist or email sam@ajmastermind.co.uk

    Read Sam’s blog post here: https://www.samashdown.co.uk/reboot-agency-successful-exit/


    Sign up to our Direct Mail Workshops in Manchester or London via this link https://ajmastermind.co.uk/direct-mail-workshop



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    34 mins
  • How Jo Lines Sold Her Agency for Multi Six Figure - What She did Next
    Oct 3 2024

    Listen to Jo Lines' remarkable journey from a psychology student to an independent estate agency owner, and uncover how she defied industry norms by focussing on kindness, long-term relationships, and client growth.

    Discover the impact of transitioning from estate sales to lettings and property management, and how Jo leveraged diverse income streams to build a profitable and resilient business.

    Explore Jo's innovative financial restructuring strategies, including tiered service packages and guaranteed rent options, which enhanced profitability and client satisfaction. Plus, get an inside look at the emotional and strategic considerations behind selling an estate agency, and how Jo navigated the transition gracefully.

    This episode offers insights into the importance of financial education, income diversification, and viewing property investments as a business to maximise returns. Jo's reflections on work-life balance and the entrepreneurial mindset provide inspiration for agency owners looking to achieve sustainable success.

    Contact Jo and find out more about her business by visiting her personal website jolines.co.uk, her business’ website searchhomes.co.uk or by reaching out on linkedin.com/in/jo-lines


    When you’re ready, here are 3 ways we can help you to IGNITE your agency:

    1. Spend a day at Ashdown Jones (AJHQ) for a behind-the-scenes look at our agency by signing up here www.ajmastermind.co.uk/events
    2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
    3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

    Engage with ambitious estate agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

    If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

    Some key takeaways:

    ➡️ Building long-term relationships and client growth can be more profitable and sustainable than constantly acquiring new clients.

    ➡️ Diversifying income streams and understanding financial structures are crucial for an estate agency’s success and resilience.

    ➡️ The importance of financial education, particularly in understanding income diversification, tax planning, and navigating governmental challenges.

    Some great moments:

    ✅ “I see no reason to retire because my job is not really a job; it’s helping people and living a balanced life.”

    ✅ “Shifting from sales to lettings brought consistent cash flow and residual income, significantly benefiting the business.”

    ✅ “It’s crucial to have a diverse and extensive client base to mitigate risks in property management.”

    Tune in to gain actionable insights and transform your agency's approach to building long-term profitability and sustainability. IGNITE your agency today!



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    47 mins

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