Michelle Keckler is the Co-founder of KNC Marketing, an agency helping B2B industrial companies build their brands. With 15 years of experience in marketing and brand strategy, she has worked for globally recognized brands like Bridgestone Tires and Franke Coffee Systems. Michelle is passionate about building strong brands and helping companies achieve their growth goals.

B2B industrial companies possess strong analytical skills but often lack creative expertise and the resources to execute marketing strategies. How can these businesses communicate their value effectively?

Creative strategist Michelle Keckler emphasizes blending strategic insights with creative designs. Building strong brands requires implementing foundational elements like your company’s mission, vision, and values. From there, you can develop tailored marketing plans that include website design, SEO-driven content, and targeted digital campaigns. To ensure ROI, Michelle recommends tracking metrics such as web traffic, social media engagement, and sales conversions, using data to adjust strategies and maximize impact.

In this episode of Industry Edge, Chad Franzen of Rise25 joins Michelle Keckler to discuss KNC Marketing’s branding strategies for B2B industrial companies. Michelle also shares the latest B2B marketing trends, how B2B companies can retain top talent, and her experience with Bridgestone’s intrapreneur team.

Dustin Dowdy is the CEO of Southeastern Tank, a manufacturer and distributor of water storage tanks and related installation systems. He is also the President of Custom Pump & Controls, which distributes and repairs pump stations and equipment for storm and wastewater applications. As a 20-year water and wastewater industry veteran, Dustin has experience in water storage and distribution, water quality management, and waste and stormwater collection and treatment.

Most entrepreneurs don’t start a business knowing how to lead a team. This is especially true for multi-generational business owners who are accustomed to working with family members rather than outside employees. What can you learn from a family business owner who honed his leadership style to leave a lasting legacy?

Industrial-grade entrepreneur Dustin Dowdy never envisioned taking over his father’s business. Yet after his father fell ill, he was forced to take the reins and steer the business in a new direction, including hiring employees outside his family unit. Initially, Dustin limited his team by confining them to tasks based on their skill sets. He learned that effective leadership requires investing in your team and allowing them to apply their skills to other disciplines. Leaders must also coach, mentor, and develop individual relationships with each team member based on their unique learning styles, paving a path for them to achieve their career goals.

In today’s episode of Industry Edge, Danielle Neely chats with Dustin Dowdy, the CEO of Southeastern Tank and President of Custom Pump & Controls, about cultivating a leadership legacy. Dustin shares stories of investing in employees, his companies’ lasting legacies, and how he retains his team for the long term.

Danielle Neely is the Co-founder of KNC Marketing, where she creates custom marketing plans to help businesses increase sales. As a seasoned digital marketer, she has worked in the food service, manufacturing, automotive, finance, and nonprofit spaces. Danielle specializes in content creation, social media marketing, and digital advertising.

In rugged industries like manufacturing, entrepreneurs and other professionals often wonder how to execute strong marketing strategies while balancing operational tasks. How can you develop a customized marketing plan to achieve your growth goals?

Creative marketer Danielle Neely’s approach to industrial marketing is comprehensive and innovative, emphasizing rudimentary marketing tactics before leveraging more visible, creative-focused elements. By focusing on brand-building components like web development and developing a solid Google business profile, you can capture initial leads. Once you’ve established basic awareness and recognition, Danielle says to create consistent messaging and positioning across relevant social channels.

Tune in to this episode of Industry Edge as Rise25’s Chad Franzen interviews Danielle Neely, the Co-founder of KNC Marketing, about marketing basics for industrial companies. Danielle talks about founding a marketing agency with her cousin, how she executes internal branding strategies, and her approach to creative marketing in technical industries.