• Influence: The Psychology of Persuasion

  • Jan 26 2025
  • Length: 11 mins
  • Podcast

Influence: The Psychology of Persuasion

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  • Summary

  • In this episode, we discuss Robert Cialdini's book "Influence: The Psychology of Persuasion". We explore the principles of persuasion and compliance. We examine six key principles: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. Cialdini uses numerous examples, experiments, and anecdotes to illustrate how these principles are used—both ethically and unethically—by compliance professionals and in everyday life. We also analyze how these principles activate automatic, often unthinking responses, providing insights into how to recognize and resist manipulative tactics. Finally, we emphasize the importance of thoughtful decision-making rather than relying solely on automatic shortcuts.

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