In this episode of Inside Trader Joe’s, we’re taking you inside our customers’ shopping carts to find out what keeps them coming back to Trader Joe’s again and again. For this inaugural iteration of our Customer Cart Conversations, we go to Trader Joe’s number 122 in Studio City, California, where our store Captain Jay Jay gets up close and personal with the contents of customers’ carts, with questions about favorites. Along the way, we get some insights into how Trader Joe’s brings a little joy and deliciousness into their busy lives. We’ll get answer to pressing questions like: Savory or sweet? Snack or dessert? And even, Regular Fries or Sweet Potato Fries? What’s in YOUR cart?

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It’s September at Trader Joe’s. That, of course, means the Pumpkin-palooza is underway. You’ll find more than 70 pumpkin-forward products on our shelves this season – including new entries like Pumpkin Spice Cold Brew Coffee Concentrate and the much-anticipated Pumpkin Mini Sheet Cake. And despite the plethora of pumpkin, this season is also about so much more. Like Apple (Shortbread Cookies), Maple (Brown Sugar Butter), Vanilla Cardamom (Cold Brew Coffee), and Butternut Squash (Mac & Cheese). There are returning faves and new finds filled with fabulous flavors in every corner of your neighborhood Trader Joe’s. Listen in to this episode of Inside Trader Joe’s to get the scoop on a few of our favorites. Check out traderjoes.com and @traderjoes on Instagram for more on what’s new and what’s back (finally!) in your Trader Joe’s.

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When we think about back-to-school, we immediately think of chocolate and mustard. (Doesn’t everyone?) Specifically, we think of Belgian chocolate and Dijon Mustard. Just in time for back-to-school shopping – as well as classes like History, Geography, Chemistry, and Culinary Arts – this episode of Inside Trader Joe’s takes you to the source of these longtime favorites. Travel along with us as we go inside a chocolate factory – outside Brussels – talking to the folks who make some of our favorite chocolate (we’re looking at you, Pound Plus Bars!); and to the very (aromatic) room where the mustard magic happens, getting the inside scoop on how Dijon, France came to be home of the world’s most iconic mustard.

Transcript (PDF)