• [Inside Whissel Realty] Omnichannel Marketing with Max Bolanos

  • Nov 22 2024
  • Length: 34 mins
  • Podcast

[Inside Whissel Realty] Omnichannel Marketing with Max Bolanos

  • Summary

  • [Episode 7 of the Inside Whissel Realty series on Real Estate Team OS]

    New to Whissel Realty Group and new to the real estate industry, Max Bolanos is drinking from a fire hose. And he was kind enough to join us in this series just 90 days into that journey as the team’s new Director of Marketing.


    Learn how Max developed a strategic, structured approach to omnichannel marketing and how the #1 team in San Deigo and a top team in the US and in eXp Realty globally will benefit from this experience.

    Listen to this Inside Whissel Realty episode with Max for insights into:

    - The benefits of pressure and intensity

    - How a memorable ad campaign (and a less-than-desirable letter grade) launched his marketing career

    - A definition and example of an omnichannel marketing campaign

    - The challenges of marketing attribution, especially in real estate

    - How he joined Whissel Realty Group and what the plan was for his first 30, 60, and 90 days

    - The power of a creative brief and intake form for new listings

    - A valuable change to your project management process

    - Honoring different creative visions

    - Balancing marketing and branding

    - Getting more out of in-person events

    - Leveraging the ACE team (Agent Concierge Experience)


    At the end, learn about a diverse, healthy, structured, and aligned team.


    Max Bolanos:
    - https://www.linkedin.com/in/maxbolanos/

    - https://www.instagram.com/thewhisselway
    - https://thewhisselway.com

    Real Estate Team OS:

    - https://www.realestateteamos.com

    - https://linktr.ee/realestateteamos

    - https://www.instagram.com/realestateteamos/

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