In this episode we are going to get into the significance of data in today's business environment, discussing its critical role in operations, marketing strategies, and more. Jordan shares insights from her work at Bondfire, focusing on the evolution of customer-centric strategies and the power of customer journey mapping. We explore how data-driven storytelling and strategic content can cut through the noise on platforms like LinkedIn. Shifting gears, we talk about the pivotal role of data in the mergers and acquisitions (M&A) space, illustrating how comprehensive data packages can significantly impact business valuations and negotiations. Finally, we wrap up by reiterating the importance of starting with data now to ensure business agility and future readiness. Tune in to gain insights into leveraging data for competitive advantage and future-proofing your business.

00:00 Setting the Record Straight

01:10 Welcome to the Insightly Podcast

01:30 The Future of Data: Trends and Takeaways

02:44 Customer Journey Mapping: A Deep Dive

10:10 Marketing Strategies and Data-Driven Decisions

21:15 Mergers and Acquisitions: The Role of Data

27:00 The Importance of Data in Business Growth

37:45 Final Thoughts and Wrap-Up

Reach out to us by sending an e-mail to hello@insightlypodcast.com

Insightly is brought to you by InfoFluency and Bondfire Strategy.

Hey listeners! In this episode we are going to dig into some key data trends we expect to see in 2025, including data monetization, media mix modeling, behavioral data, and more. We emphasize the importance of data democratization and fostering a data-driven culture within organizations to drive innovation and efficiency. We also explore how natural language processing tools can enhance business strategies. This episode blends casual holiday chatter with valuable insights aimed at helping you understand the critical role of data in business growth. Don't forget to subscribe and share if you enjoyed our conversation. Happy holidays!

00:00 Holiday Season Kickoff

00:41 Decorating for Christmas

01:51 Thrifting for Holiday Decor

02:53 Data and Holiday Trends

04:05 Welcome to Insightly

06:14 Data Monetization and Products

12:59 Media Mix Modeling

23:11 Integrating Customer Data for Effective Marketing

23:38 B2B vs B2C: Tailoring Your Strategy

24:16 Leveraging Peer Referrals in Marketing

26:33 The Power of Natural Language Processing

28:36 Exploring AI Tools for Data Analysis

30:36 Ad Hoc Analysis with AI

32:29 Building a Data-Driven Culture

37:20 Mission Critical: The Importance of Data

43:36 Final Thoughts and Call to Action

Reach out to us by sending an e-mail to hello@insightlypodcast.com

Insightly is brought to you by InfoFluency and Bondfire Strategy.

Today we are jumping into the fundamentals of data terminology essential for anyone using data to drive business success. We start by breaking down key concepts like Key Performance Indicators (KPIs) and Objectives and Key Results (OKRs), explaining their significance and applications. We then explore the difference between raw data, metrics, and analytics, and how these elements contribute to effective data visualization and business intelligence. By the end of the episode, you'll have a clearer understanding of how to accurately use data terms and make data-driven decisions to elevate your business strategies. Join us for an insightful discussion aimed at demystifying data jargon and enhancing your data literacy.

00:00 Welcome to the Insightly Podcast

01:33 Introduction to Data Terminology

03:06 Understanding KPIs and OKRs

08:45 Breaking Down Data and Metrics

16:08 Exploring Analytics and Business Intelligence

22:23 Concluding Thoughts and Next Steps

Reach out to us by sending an e-mail to hello@insightlypodcast.com

Insightly is brought to you by InfoFluency and Bondfire Strategy.