What happens when a seasoned finance professional trades his suit for soil? In a conversation with Edd Lees, co-founder of WildFarmed, we explore what it’s like to help create one of the most renowned brands in regenerative agriculture. Inspired by his friend Andy Cato, Edd, the financial mind behind WildFarmed, embarked on a mission to revolutionize food systems, beginning with a bakery in southern France. Today, they work with over 100 farmers across 10,000 hectares in the UK, supplying regenerative flour to some of London’s best bakeries.

We explore Edd's transition from 23 years in finance, his pragmatic approach to changing the food system (avoiding dogmatism), and his strategies for scaling the business. This includes expanding beyond their core market of artisanal bakers and finding ways to introduce their products to supermarkets. For WildFarmed, it's all about scaling up, impacting as many hectares as possible- ultimately at a landscape level- while guiding farms on their regenerative journey, one step at a time, all while maintaining financial sustainability.

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More about this episode on https://investinginregenerativeagriculture.com/edd-lees.

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The above references an opinion and is for information and educational purposes only. It is not intended to be investment advice. Seek a duly licensed professional for investment advice.

Thoughts? Ideas? Questions? Send us a message!

https://foodhub.nl/en/opleidingen/your-path-forward-in-regenerative-food-and-agriculture/

https://www.landalive.co.uk/

Find out more about our Generation-Re investment syndicate:
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A conversation with Juliette Simonin, co-founder and COO of CrowdFarming, a company that works with over 320 farmers and sells fruit and veggies boxes directly to 400.000 consumers. In this discussion, we explore how Juliette transitioned from working at a large insurance company to co-founding Europe's largest direct-to-consumer organic fruit and vegetable platform.

How do they educate these consumers that a farm is not a screw factory, and that every fruit is different? Delivery times depend on harvests and weather. The conversation also touches on how they keep consumers engaged in the process of growing fruits, and how vital it is for farmers to know there is a growing demand for their organic produce as they make changes to their practices.

Finally, we discuss why CrowdFarming is focused on helping farmers transition toward regenerative practices. Spoiler alert: resilience is a key driver. This resilience is also why the company bootstrapped for most of its early years before eventually deciding to take on outside capital.

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More about this episode on https://investinginregenerativeagriculture.com/juliette-simonin.

Find our video course on https://investinginregenerativeagriculture.com/course.

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The above references an opinion and is for information and educational purposes only. It is not intended to be investment advice. Seek a duly licensed professional for investment advice.

Thoughts? Ideas? Questions? Send us a message!

https://foodhub.nl/en/opleidingen/your-path-forward-in-regenerative-food-and-agriculture/

https://www.landalive.co.uk/

Find out more about our Generation-Re investment syndicate:
https://gen-re.land/

Support the show

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A conversation with Yanik Nyberg, co-founder of Nara Climate and Sea Water Solutions, about feed for aquaculture and on-land livestock, salinity—when soils get saltier. Millions of hectares of former soil marshes close to the coast have been drained over the last thousands of years and often farmed, slowly but surely because of rising seawater levels. Soil water is creeping back in, and traditional farming is getting impossible. What do we do with these millions of hectares? One way is to rewet them and grow salt-loving plants called halophytes. These plants are also great feedstock for the aquaculture industry and poultry to replace the massive negative impact of soy.

So, what is holding back the large feed companies from incorporating this novel but originally the feedstock of many fish into their mixes? Interestingly enough, most of the world's deserts are getting saltier too. Because of extreme rain, it rains in the desert every now and then, which leads to flash floods. Millions of livestock pastoralists and their animals are suffering because of drought and floods, and the salts make their grass-based pastures disappear. Could the magical salt-loving halyphoates also be grown in the desert and feed these animals?

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Join our Gumroad community, discover the tiers and benefits on www.gumroad.com/investinginregenag.

Support our work:

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More about this episode on https://investinginregenerativeagriculture.com/yanik-nyberg.

Find our video course on https://investinginregenerativeagriculture.com/course.

----------------------------------------------------

The above references an opinion and is for information and educational purposes only. It is not intended to be investment advice. Seek a duly licensed professional for investment advice.

Thoughts? Ideas? Questions? Send us a message!

https://foodhub.nl/en/opleidingen/your-path-forward-in-regenerative-food-and-agriculture/

https://www.landalive.co.uk/

Find out more about our Generation-Re investment syndicate:
https://gen-re.land/

Support the show

Feedback, ideas, suggestions?
- Twitter @KoenvanSeijen
- Get in touch www.investinginregenerativeagriculture.com

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