• Kia‘s boss sees the slowdown in EV sales a problem as we head to next year’s new emission standards

  • Dec 22 2024
  • Length: 1 min
  • Podcast

Kia‘s boss sees the slowdown in EV sales a problem as we head to next year’s new emission standards

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  • Kia Australia’s CEO Damien Meredith recent comments on the slowdown of
    electric car sales is interesting. Suggesting the car industry has hit the limit when
    it comes to early adopters of EVs and that with New Vehicle Emission Standards
    due next year it will be a struggle to sell more hybrid and electric cars to offset
    sales of high emission vehicles and avoid government fines. The Governments
    new CO2 rules take effect from January 1 while the penalties take effect from July
    1 and will force car brands to hit CO2 emission targets on each vehicle they sell.
    As Meredith said this week regarding the EV slowdown ‘it’s a tough situation,
    we’ve got to sell more EV’s, we’ve got to basically sell, in percentage terms,
    double what we’re doing at the moment to meet our requirement for the new
    emission rules.’ Watch this space. I’m David Berthon

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