Karen Robinovitz's business is a bit slimy. As Sloo Moo Institute's co-founder, she has found the intersection of play and mental health in the most unexpected and colorful ways.

Karen is a media veteran and the co-founder of Digital Brand Architects (DBA), the first talent management agency for social media personalities. Largely credited for creating the social media influencer market, Karen has been listed as one of 80 Women of Power by Variety, and Forbes has called her one of the best-branded women in social media.

Before DBA, she created integrated social media communications strategies for global brands such as Tiffany & Co., Tory Burch, Coach, and Estée Lauder Companies. She spent a decade as an accomplished journalist, contributing to the New York Times, Harper's Bazaar, Elle, and Marie Claire, amongst others, and was on-air talent on VH-1, E!, MTV, and morning shows across the country. She has authored three books, one of which was optioned by Walt Disney Productions for a feature film.

In today's episode, Nada sits down with Karen to discuss how playing with slime during a painful time led to her newest incarnation. During a deep depression, she found solace in an afternoon of playing with slime and felt a bit of relief for the first time in years. She recognized the restoring power and potential of play. Karen shares how her co-founder experienced similar heartache and healing, which brought the two together to create the Sloo Moo Institute.

Check out the Sloo Moo Institute website and YouTube channel, and reserve tickets for an immersive play experience. Follow on Instagram: @sloomooinstitute @karenrobinovitz

Please follow us at @thisislibertyroad on Instagram; we want to share and connect with you and hear your thoughts and comments. Please rate and review this podcast. It helps to know if these conversations inspire and equip you to consider your possibilities and lean into your future with intention.

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Shannon Buth started House of Shan in 2020 as a love letter to her mother, who had just passed away. Shannon says her work unfolded organically, from the design of the now iconic heart to the nonprofit organizations she champions; each step has led me to my life's work." She is passionate about the House of Shan and its message and mission. She's a mother to 4 beautiful boys and a wife to her husband Greg, who occasionally steps in to help her manage her growing brand.

In today's episode, Nada sits down with Shannon to discuss her social enterprise and its impact on her life and the organizations she partners with. Shannon details the original piece of merchandise that started it all and the creation of their logo that serves as a reminder to spread love and embrace life's imperfections. The two discuss how important it is for founders to identify what they are good at doing and then find other people to fill in the gaps to grow the business.

Check out House of Shan for the items mentioned in today's episode. Follow on Instagram: @houseofshan

Please follow us at @thisislibertyroad on Instagram; we want to share and connect with you and hear your thoughts and comments. Please rate and review this podcast. It helps to know if these conversations inspire and equip you to consider your possibilities and lean into your future with intention.

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Christina is a registered dietitian and the Senior Healthcare Account Manager at Pendulum Therapeutics. She received her bachelor of science at James Madison University and completed her dietetic internship through the Virginia Department of Health.

Christina has spent the majority of her career working in pediatrics. She fell in love with microbiome science during her role as a NICU dietitian at The Children’s Hospital of the King’s Daughters where she was instrumental in helping to bring to life one of the area's first donor human milk banks. In her spare time, she enjoys involving her two boys in growing, prepping, and cooking family meals.

This episode is brought to you by Pendulum Therapeutics is a gut-health biotechnology company pioneering multi-strain probiotics with next-generation bacterial strains to support metabolic health and manage conditions like type 2 diabetes with products backed by rigorous science and clinical research. As the only probiotic company funded by the Mayo Clinic and trusted by figures like Halle Berry and Dr. Peter Attia, Pendulum is on a mission to improve millions of lives through products that combine pharmaceutical-grade efficacy with probiotic safety and accessibility.

In today’s episode, Nada sits down with Christina for a science lesson on gut health. The two discuss Christina’s background as a NICU dietician and her current work at Pendulum Therapeutics. She describes the particulars of their foundational anaerobic bacteria and explains why most of us no longer have this vital strain as part of our biome. Christina shares how their products support our natural body functions and offers advice on which ones are best suited for those of us in our middle third.

To find out more information and to purchase their products visit Pendulum’s website. Follow on Instagram: @pendulumlifeco.

Please follow us at @thisislibertyroad on Instagram; we want to share and connect with you and hear your thoughts and comments. Please rate and review this podcast. It helps to know if these conversations inspire and equip you to consider your possibilities and lean into your future with intention.

Hosted on Acast. See acast.com/privacy for more information.