• Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

  • By: Sarah Williams
  • Podcast
  • 5.0 out of 5 stars (6 ratings)

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

By: Sarah Williams
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  • Summary

  • 8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!
    2021-2023 Sarah Williams
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Economics Education Leadership
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Episodes
  • 173: Is It Time for a Commercial Space?

    173: Is It Time for a Commercial Space?
    Oct 16 2024
    “If it doesn’t scare you, you’re not dreaming big enough.” - Sarah Williams Most of us launch our subscription box businesses from a spare bedroom, the garage, or even the kitchen table. But when do you make the decision to move out of the house and into your own commercial space? In this episode, we’re talking with Cheryl Ham of Hypnotic Yarn. She’s been on the show in the past talking about challenges she faced at different stages of growth in her subscription box business. While still managing a full-time career in high-pressure sales, Cheryl started selling hand-dyed wool via an e-commerce store. She added a subscription box, Yarnable, and grew that side of her business slowly and steadily until she reached 300 subscribers. Launching the Launch Your Box Way & Hitting 700 Subscribers Cheryl discovered Launch Your Box, joined, and jumped right in. When she launched again – following the launch plan I teach inside the group – something amazing happened. Cheryl more than doubled her subscribers, gaining 400 in less than 24 hours! Moving Her Subscription Box Out of Her Home By this point, Cheryl’s subscription box had taken over her house. She moved into a new commercial space and hired some team members. Her subscription box business continued to grow, reaching 1600 subscribers through increased retention and quarterly launches. In less than two years, Cheryl had outgrown that commercial space. Again, she needed more space. The problem? Cheryl couldn’t find a commercial space to meet her needs. Bigger Space Leads to New Challenges Cheryl finally found a new space. A space so big it scared her. She knew she needed a lot more space, but 8,000 square feet? She found herself terrified to make that jump until she had a realization. Scary doesn’t always mean bad. Cheryl talked about how every move has meant learning new processes. Inventory management and fulfillment look different in the new, bigger space than in the smaller commercial space or in her home. Hiring has also been a challenge this year. Cheryl lost 3 team members this past spring and struggled to backfill those positions until after summer. Once she sought out new avenues for hiring, she was able to hire 2 new team members. Continued Growth and Focus on Creating Experiences What’s next for Hypnotic Yarn, Yarnable, and Cheryl? They’re focused on growing the non-subscription side of the business using lessons learned from Yarnable. Cheryl knows the importance of creating an experience for her subscribers and uses that knowledge to create experiences for customers who purchase one-off kits. Focusing on non-subscription sales allows Cheryl to maximize off-hours and weeks when she and her team are not as busy with subscriptions. It is also a great way to convert non-subscribers! Episode 16 - Afraid of Having 700 Subscribers? Episode 105 - Scaling Your Subscription Box Business Find and follow Cheryl: Hypnotic Yarn on Facebook Hypnotic Yarn on Instagram Hypnotic Yarn Website Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    31 mins
  • How I Generated $20k in Extra Revenue with a Holiday Gift Box

    How I Generated $20k in Extra Revenue with a Holiday Gift Box
    Oct 9 2024
    Every year for the last five years I’ve sold a Holiday Gift Box. This year was no different. What was different was that my Holiday Gift Box sold out in only four days! And it brought $20,000 in extra revenue into my business. Should you offer a Holiday Gift Box to your audience? Yes! If you already have a subscription box, you should absolutely offer a Holiday Gift Box. And if you have an audience but haven’t launched your subscription box yet, you should also offer a Holiday Gift Box. Many members of Launch Your Box have used a Holiday Gift Box for proof of concept before launching. Members like Nicole who launched a one-time holiday box for guinea pig owners. When it was a HUGE hit, she knew she could launch her subscription box with confidence. She now has hundreds and hundreds of monthly subscribers and won a major subscription box industry award earlier this year. My process for launching a one-time Holiday Gift Box was simple and it started before I had any idea what I was going to put in the box: I set up a waitlist page in September. I set up a waitlist in my text app in September. I built up excitement that my Holiday Gift Box was coming and drove people to the waitlist. One day before the launch I sent one email to the waitlist and one text to the text waitlist offering them first dibs. Launch day started with a LIVE during which I generated feelings of: I started running ads on launch day. I sent one email to my entire email list. I sent one text to my entire text list. I posted twice on social media about the box. I changed my Facebook header. By the end of day one, I had sold over half the boxes. On day two, I resent the email to non openers and posted about the boxes on social media twice. By day three, I only had 100 boxes left. I sent a last chance email to any non openers who hadn’t purchased and posted on social media once. On day four - the last day of the launch - I mentioned the Holiday Gift Box on a LIVE and posted about it once. I sold out of all my Holiday Gift Boxes on day four! Oh, and I did all of this without having any product in hand. Join me for this episode as I share what a Holiday Gift Box can do for your business and walk you through my simple, four-day Holiday Gift Box launch plan. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    29 mins
  • 172: Promoting Your Holiday Box Using Facebook Ads with Josh Coffy

    172: Promoting Your Holiday Box Using Facebook Ads with Josh Coffy
    Oct 2 2024
    Launching a one-time holiday box in the 4th quarter is good business. Doing it without running ads isn’t. That’s why I brought my friend and colleague Josh Coffy of The Ecommerce Alley to talk with us. Listen to episode 169 for more about why YOU should consider a one-time holiday box. Do you need to run Facebook Ads? You should always be building your audience organically. And you should get your audience excited about your one-time holiday boxes organically. But, if you want to maximize the sale of your one-time holiday boxes, you need to use ads. Josh is an expert on Ecommerce marketing and Meta ads. He says that whether it’s now or later, you HAVE to figure out advertising. In order to predictably attract new customers, you have to advertise. I shared my favorite ads analogy. Ads aren’t the base of your marketing strategy. Your base is all of the organic audience building you do. Consistently showing up on social media, engaging with your audience… And ads? They are likee lighter fluid. They take what you’ve already built and make it burn hotter and faster. Why run Facebook Ads in the 4th Quarter? In Q4, people are buying like no other time of the year. Take advantage of the momentum Q4 naturally gives you. Josh talked about the types of ads you can/should run: Facebook Ads Explained Josh had even more recommendations including running purchase-based campaigns and keeping it simple. Start slow and increase your ads budget as sales come in. Josh walked us through how he would build a campaign for a one-time holiday box no matter what your budget is. He explained “return on ad spend,” what is realistic to expect, and what you need to spend to get to the desired number of box sales. Subscription box owners must manage their expectations and remove emotion (which is hard). Josh reminded us that marketing is a mathematical equation, not an emotional decision. Ads require a great deal of mental fortitude. Josh also shared that “ad-dy ads” are working right now. Customers are responding to ads that look like ads. Getting in Front of More People As E-commerce business owners, our goal every day is to get in front of more people. As subscription box owners who face cancellations each month as a reality of doing business, growth depends on getting in front of more people. I asked Josh what advice he had for someone who has never run an ad. He said it might feel like Mt. Everest in front of you. After all, Meta ads can be confusing and expensive. But the only way to get to the top is to start climbing. It’s going to be scary but just do it. Start slow and small… but do it. Join me for this episode as Josh and I nerd out on all things Facebook Ads and how you can use them to maximize sales of your one-time holiday box! Episode 169 - A One-Time Holiday Box Can Validate Your Subscription Box Idea Find and follow Josh: The Ecommerce Alley on Facebook The Ecommerce Alley Podcast Josh Coffy on Instagram Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    47 mins

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Profile Image for Nicole Manning

Absolutely GRATEFUL For Finding This Podcast!

I just came across this podcast last night & haven't even finished one episode yet, but I had to leave a review to say THANK YOU over & over for creating this space specifically for creating subscription boxes! This is brilliant & has sealed the deal for me when it comes to launching a subscription in 2023. It's been on my mind all year of 2022 & stumbling across this podcast is the nudge I needed to take it serious! Again, thank you for this!

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Profile Image for Emily

Such an inspiring interview!

Thank you for so generously sharing solid tips and words of encouragement. The Subscription box business is a ton of work and an amazing way to share your passion with the world and pay your talents forward. From my business, Write On! Workshops and deep in my heart, thank you! I listened to every word of this interview and then went on to research more after gaining some key ideas.

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