Let's Talk Dog Business

By: Jo & Vicky
Listen for free

  • Summary

  • The ultimate hub for dog business enthusiasts!

    Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle.

    Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures.

    Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.
    Show more Show less
Career Success Economics
Show more Show less
Episodes
  • From hustle to passive – The truth about creating a passive income in the dog industry

    From hustle to passive – The truth about creating a passive income in the dog industry
    Apr 15 2025
    DESCRIPTION In this episode, Jo & Vicky sit down to talk about creating passive income from your dog business. They share some of the ways they have done this and explain why in most cases the income they are generating is actually semi-passive rather than being 100% hands off. But as you will see when you listen to this episode, there is still a lot you can do to maximise the amount you earn for the hours you put into your business. KEY TAKEAWAYS Regardless of whether you are creating an in-person service, or a remote or online course, focus on solving the problem for your customers. Most passive income streams are not as passive as you expect them to be.If you write a book or worksheets, you´ve got to continually promote them.Converting an audience into buyers is hard; even if they are highly engaged and motivated, only about 1 in 100 will buy, and only after you have taken the time to persuade them.Courses can generate passive income, but they are rarely 100% hands off.Business to business courses are generally more profitable than business to consumer courses, but they are still not passive. People expect some level of support.The best way to generate income, including semi-passive, is to truly understand your customer´s pain points and provide a solution that works.Doing your market research ensures that there is enough demand. Jo & Vicky share several great ways to do this.If you find a good market, go for it, get your product or service out there asap, don´t worry about it being perfect right out of the gate.Don´t try to copy what other far more mature dog businesses are doing.Putting together a decent launch programme is time consuming, but essential.Adding value to your one-on-one course can work e.g. Providing access to reminder lessons or a more detailed explanation of something you teach.Game-based, easy to consume, bite sized training is currently selling well. BEST MOMENTS “Everyone likes a bit of passive income.” “I actually feel like passive income, or semi-passive income, however you want to look at it, is harder work than just getting out there and doing the thing.” “One person out of 100 is likely to buy, and that´s the reality.” “If you are going in from scratch wanting to build that passive side of it, the work involved isn’t going to feel passive.” “You need a big audience to make the evergreen side work.” “Gamification is a big thing this year, alongside your personal brand.” “You still get an income, you still get to absorb and help as many people as possible through the business, not through you burning out.” SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.
    Show more Show less
    41 mins
  • Sales Pages That Sell - Attract Clients Through Laser-Focused Messaging – with Adam Ashburn

    Sales Pages That Sell - Attract Clients Through Laser-Focused Messaging – with Adam Ashburn
    Apr 8 2025
    DESCRIPTION For this episode, you get to benefit from one of the pod classes that the members of the Canine Business Academy have access to. This is an in-depth discussion with Adam Ashburn, the co-founder of Test Tube Marketing. They help businesses to generate more sales. Adam explains how to layout your sales pages and write content that holds the attention of the customers you want; make it clear you understand their pain points and can be relied upon to solve their problem. His surprisingly simple 17 step sales page checklist, which can be implemented gradually, is sure to significantly boost your sales. To get access to more pod classes, go to https://www.caninebusinessacademy.com/the-membership and sign up for a 7-day free trial. Once you know the academy is a good fit for you, the cost is just £27 +VAT per month and you can cancel at any point. KEY TAKEAWAYS A sales page is very different from other types of webpages.Talk directly to the type of customer you are there to help. Focus on what you can do for them. Stop talking about yourself, your years of experience, etc. It switches people off. You don´t need to constantly justify yourself. Use testimonials and case studies to do that.Don´t over complicate things. Just demonstrate that you understand the problem, know how to resolve it and can be trusted to help.Some people read every word; others skim read. Adam explains how to engage both types of readers.Avoid jargon so Joe Public can understand.The more generic your sales page is, the less impactful it will be. To avoid this, create detailed customer avatars.Outline your promise, be clear who it is for, what problems you are promising to solve and how your fulfilling that improves your customers´ future life.Think about how the person you are speaking to feels now, and how you want them to feel after you´ve helped them.Anticipate and address objections. Create a sales page for each service. Tempt people onto your mailing list so you can convert them into customers later. BEST MOMENTS “As soon as you start talking about you, then, you are switching people off.” “It is impactful because people feel you are talking to them directly.” “Showing not telling is best.” “As a consumer …. I just want to know what you can do for me and what I need to do next.” “A good sales page makes the price less important.” “Simple is smart, complicated is stupid.” “The simpler the language is, the simpler it is to navigate, the better results you'll get.” EPISODE RESOURCES Access the free 17P´s Sales Page Checklist - https://www.instagram.com/testtubemarketing https://hemingwayapp.com SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.
    Show more Show less
    57 mins
  • Scaling Past 6 Figures

    Scaling Past 6 Figures
    Apr 1 2025
    Taking a business to the point where it turns over £100k is a big achievement. But there is no need to stop there, with the right approach you can earn a lot more than that. In this episode, Jo & Vicky explain how. They cover, changing up your strategy, pushing past the VAT threshold, why you shouldn't be afraid of paying more tax, when to take on employees, building assets separately so that you can sell them on, and making a lot of extra money from your knowledge. KEY TAKEAWAYS The strategy that got you to a turnover of £100k per annum is not the same one you will need to use to earn even more next year.When it comes to strategy, you need to know what to implement at the right time for the stage your business is at.If your goal is to earn £50k to £100k niching down and providing one, maybe two products, is the right strategy.Don’t fall into the trap of creating a business that has a huge turnover but has such high overheads that you still cannot take out a decent income for yourself. Many owners of big training centres have this issue.Don´t let the idea of paying more tax when you grow beyond a certain point hold you back. But do fully factor it into your pricing.Pushing past the VAT threshold is not easy, but necessary. Otherwise, your business will be forever held back.Regularly reviewing where you are and where you want to go ensures you are always striving for the right things.Keep your accounts up to date and do the analysis.Every time you put out an ad or post, track how well it works.If a marketing method is working, double down on it. Don´t be afraid of spending money on advertising that provides good ROI.There’s a lot of profit potential wrapped up in your brand and expertise. Continually nurture them so you can use them to generate more income over the long term, e.g. Sell coaching or a book.Create other related assets that you could potentially sell off at a later date. Jo & Vicky share several examples.Be careful about employing people. A lot of businesses do this too soon. BEST MOMENTS “As soon as you start pushing past that 100k mark, that's when the strategy needs to change.” “You have to reassess as you start to grow.” “So many businesses purposely cap their earnings so they don't go over that VAT.” “Start building up a bank of assets.” “You need to have multiple sources of income.” “They all supplement and support one another, whilst being a standalone product in their own right.” “It´s all about knowing who you are as a business.” “Really look at the data. Look at what your customers are saying.” “Get all of the knowledge that's in your head down onto something.” SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.
    Show more Show less
    49 mins
adbl_web_global_use_to_activate_webcro768_stickypopup

What listeners say about Let's Talk Dog Business

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available