Leveraging Thought Leadership

By: Peter Winick and Bill Sherman
  • Summary

  • Welcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight. Where will thought leadership take you? In each episode, we engage with thought leaders from diverse backgrounds. Whether it’s professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential. Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth. Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers’ Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business. With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership. Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions. Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development. As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment. Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery. Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and ...
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Episodes
  • Breaking the Stigma: Mental Health in the Professional World | Stephen J. Dietrich | 618
    Jan 9 2025

    What happens when a high-powered attorney decides to tackle fear and anxiety head-on?

    On this episode of Leveraging Thought Leadership, Peter Winick speaks with Stephen J. Dietrich, corporate M&A attorney and author of Fear Dynamics: Harnessing fear and anxiety to create lasting happiness and meaningful achievement.

    Stephen shares how introspection and personal growth reshaped his approach to life and business. He explains how addressing emotional and mental health helped him not only find happiness but also skyrocket his professional success.

    Stephen discusses the surprising link between vulnerability and stronger client relationships. He details how embracing openness led to better teamwork, trust, and deeper connections in his law practice. His story challenges conventional thinking, proving that emotional honesty can drive exceptional business outcomes.

    From mental health stigma to corporate performance, Stephen’s journey is a powerful example of how courage and self-awareness can transform both individuals and organizations. This conversation is packed with insights for leaders ready to rethink how they engage with their teams and clients.
    If you’re wondering how emotional well-being can align with professional excellence, this episode will leave you inspired.


    Three Key Takeaways:

    Vulnerability Builds Trust: Embracing emotional openness can deepen relationships with clients, colleagues, and teams, fostering collaboration and mutual respect.

    Mental Health Drives Success: Addressing fear and anxiety not only enhances personal happiness but also leads to measurable improvements in professional performance and business outcomes.

    Modeling Behavior Matters: Leaders who demonstrate transparency and resilience create an environment where others feel empowered to engage authentically, driving better teamwork and innovation.

    Thought Leadership like what Stephen is doing has the power to change lives, but getting it into the world can be an uphill battle. If you feel like you are losing your passion for thought leadership, read this article to get some tips from Peter on how to Reevaluate, Retool, and Reengage.

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    17 mins
  • Mastering Innovation and Clarity: Best Practices from 2024’s Thought Leaders | Best of 2024 with Bill Sherman | 617
    Jan 5 2025

    In this year-end highlight episode of Leveraging Thought Leadership with Bill Sherman, we revisit the journeys of six incredible thought leaders from diverse fields. They share insights into their evolving work, the hurdles they’ve faced, and the laser focus needed to connect deeply with their audiences. From startup leadership and immigrant entrepreneurship to innovation management and clarity in communication, this compilation reveals the powerful interplay of passion, precision, and perseverance.

    Martin Gonzalez explores the role of data in refining startup
    strategies, pushing past biases to uncover actionable truths.

    Neri Karra Sillaman underscores how personal experiences, such as her journey as an immigrant entrepreneur, shape impactful ideas and groundbreaking research. These leaders remind us that the questions we dare to ask often define the value we create.

    Clemence Sop takes us into the luxury industry, where understanding your audience at a granular level transforms social selling into a high-touch art form.

    Peter Boatwright and Jon Cagan, authors of Managing the Unmanageable, dive into managing chaos in innovation, using experiments to show how structured management enhances creative output without stifling originality.

    Finally, Ann Latham shares her journey to mastering clarity—an elusive yet essential skill in thought leadership. Her unique framework transforms abstract ideas into actionable insights, proving clarity is both an art and a discipline.

    Each story offers lessons for those aspiring to lead through ideas.

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    35 mins
  • The Best of 2024: Insights from Top Thought Leaders | Best of 2024 with Peter Winick | 616
    Jan 2 2025

    2024 was an incredible year for Leveraging Thought Leadership, bringing insights from some of the brightest minds in business and thought leadership. This "Best of 2024" episode features five remarkable conversations, each offering unique strategies and perspectives on building influence and scaling ideas. If you're looking to lead with impact, this episode is packed with actionable takeaways.

    Kim Scott, author of Radical Candor, reflects on the importance of managing people with authenticity and respect. She shares how frameworks like hers help leaders balance care with accountability, dismantling myths about "nice" managers finishing last.

    Marcus Collins takes the mic to reveal how marketers can build deep emotional connections by starting with shared values and targeting niche communities, a strategy he applied to launch his book successfully.

    Kate Bravery dives into the future of work with insights from her book Work Different. She confronts outdated HR practices and calls for agility and transparency in job architectures.

    Liz Wiseman rounds out the lineup, sharing her secret to transforming keynote speeches into lasting, impactful organizational change. By creating ecosystems around her books, Liz ensures her ideas deeply embed in corporate cultures.

    We finish off the episode with Peter and Bill Sherman looking at the highlights of the Book ROI project that has offered never before analyzed insights into publishing a business book.

    This episode distills wisdom from top thought leaders into a concise, and powerful hour. Whether you're a seasoned author, a keynote speaker, or an aspiring influencer, you'll find inspiration and practical advice for amplifying your voice.

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    34 mins

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