Episodes

  • Episode 35 - Don’t Succeed by Accident: A Review of the 5P’s of Conviction-Driven Marketing

    Episode 35 - Don’t Succeed by Accident: A Review of the 5P’s of Conviction-Driven Marketing
    Jan 7 2025
    In this episode, hosts of The Liberty Spenders Podcast, Kurt and Kristen Luidhardt, unveil insights from their groundbreaking book, Liberty Spenders — your guide to business success in 2025. Discover the game-changing 5P Framework, designed to identify Liberty Spenders—high-value, faith-driven consumers—and position your business as their top choice. Drawing from decades of political marketing experience, including raising $500M and electing presidents, Kurt and Kristen share actionable strategies to build trust, ignite loyalty, and achieve exponential growth. Whether growing a business or a legacy, this episode is your next step to success. Liberty Spenders will teach you how to: Align your brand with the right consumers. Leverage exclusive networks for rapid growth. Transform your business into a values-driven powerhouse Watch the episode, grab your copy of the book, and make this the year you outpace the competition and achieve unprecedented growth. Turn resolutions into results. Takeaways ⭐ Leverage Conviction-Driven Marketing™: Connect deeply with the buyers who WANT to be YOUR customers. ⭐ Master the 5P System: Don’t skip a “P”! The 5P framework is your proven framework for success. ⭐ Learn From Proven Success: Gain insights from real-world case studies that demonstrate the power of Conviction-Driven Marketing™. ⭐ Stand Out From the Crowd: Break free from generic and costly marketing strategies and connect with the right people. ⭐ Build Loyal Advocates: Align your business with customer values to cultivate lasting loyalty. 🎧 Tune in now to hear the full conversation and discover how to make your business align with your values! 💡 Did you find this episode informative? Help us out! Leave a review Share it with your peers Give us a 5-star rating on your podcast app of choice! 🚀 Resources Download our book for free! Liberty Spenders - Join the conversation and connect with a community dedicated to leveraging conservative values for business success. 🔗 Connect with Us: Liberty Spenders Social Media Handles Facebook Instagram LinkedIn Rumble YouTube X Kurt and Kristen Luidhardt’s Social Media Handles Facebook Instagram LinkedIn Truth X Liberty Spenders Podcast Join Kurt and Kristen, founders of Liberty Spenders, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty.In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    35 mins
  • Episode 34 - “First in Line”: Unlocking the Box Office Secrets of Marketing Faith-based Films

    Episode 34 - “First in Line”: Unlocking the Box Office Secrets of Marketing Faith-based Films
    Dec 31 2024
    In this powerhouse episode of Liberty Spenders, Kurt and Kristen sit down with Bob Elder and Brian Lange of Collide Media Group to reveal the hard-hitting strategies redefining marketing in the faith-based entertainment industry. They expose the game-changing approach of zeroing in on your core audience—the people who don’t just see your brand, but believe in it—and reaching them through trusted voices and influencers who can turn interest into action. Bob and Brian don’t just share ideas—they deliver field-tested insights on how aligning your message with influencers who passionately support your audience’s values can skyrocket your brand’s visibility and influence. Backed by real-world success stories, they underscore the power of authenticity, trust, and relentless focus on strategic targeting to deliver results you can’t afford to ignore. This episode ties it all back to the Liberty Spenders 5P System, showing you how to identify the right people, craft a story that sells, and prove your value through connections that matter and convert. If you’re a business leader, marketer, or entrepreneur ready to stop guessing and start dominating, this episode is your ultimate guide to leaving a lasting impact. Takeaways ⭐️ Christian movies are poised for explosive growth. ⭐️ COVID-19 reshaped how we watch movies—and how they’re marketed. ⭐️ Influencers are a powerful part of successfully marketing faith-based entertainment. ⭐️ A dedicated hub for faith films will make discovery easier for viewers. ⭐️ Learn to create the experience that your “first in line” customer wants. ⭐️ Why knowing your core audience is critical to your success ⭐️ How to align your marketing with causes your audience already supports ⭐️ Audience behavior shifts are reshaping how films are marketed. ⭐️ Reaching younger audiences is vital for sustaining faith-based media. ⭐️ Faith films are powerful tools for ministry and outreach. ⭐️ Relatable storytelling brings biblical narratives to life. ⭐️ The power of trusted voices and value-aligned influencers ⭐️ Personal stories that illustrate how focused marketing drives results Boilerplate 💡 Did you find this episode informative? Help us out! Leave a review Share it with your peers Give us a 5-star rating on your podcast app of choice! 🚀 Resources Download our book for free! Liberty Spenders - Join the conversation and connect with a community dedicated to leveraging conservative values for business success. Collide Media Group FaithFilmFan.com First Episode of The Promised Land 🔗 Connect with Us: Liberty Spenders Social Media Handles Facebook Instagram LinkedIn Rumble YouTube X Kurt and Kristen Luidhardt’s Social Media Handles Facebook Instagram LinkedIn Truth X Liberty Spenders Podcast Join Kurt and Kristen, founders of Liberty Spenders, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty.In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 1 min
  • Episode 33 - A Calling to Create: The HeWo Story of Building a Business with a Higher Purpose

    Episode 33 - A Calling to Create: The HeWo Story of Building a Business with a Higher Purpose
    Dec 24 2024
    In this episode of the Liberty Spenders podcast, we explore the remarkable journey of Elie de Laforcade, co-founder of HeWo, along with his wife Viviana, and their calling to create an innovative audio device that transforms how kids engage with technology in a faith-aligned way. Elie reveals their personal story that led them to recognizing a critical market gap — parents seeking a way to provide engaging, kid-friendly access to safe, values-driven content without a smartphone. After seeing a young child spontaneous play with a proto-type of their HeWo Player, they have never stopped pursuing their mission. This enlightening conversation serves as a powerful blueprint for harnessing shared beliefs, taking big risks and building a business that provides more than just a product. Elie provides an inspiring story for those who are looking to build a business by crafting a product that boldly challenges mainstream cultural norms. His story exemplifies how success starts with an unquestioning belief in your mission and a commitment to solving your customer’s problem beyond the physical product but by solving a deeper problem. The foundation of HeWo is rooted in a story that resonates with their target consumer, establishes trust, and leads the founders to keep the promises made to their customers. Whether you’re looking to make the leap into a new business or grow your business through the loyalty of faith-driven consumers, this episode offers the inspiration to transform values into lasting market success. Key Takeaways ⭐️ Dominate Your Niche: Laser-focus on your audience's core values to claim their loyalty and neutralize competitors. ⭐️ Turn Fear into Trust: Address your audience’s biggest pain points and consistently deliver on the promise of a solution. ⭐️ Sell Your Mission, Not Just Your Product: Own your market by offering undeniable value that sets your brand apart. 💡 Did you find this episode informative? Help us out! Leave a review Share it with your peers Give us a 5-star rating on your podcast app of choice! 🚀 Resources Download our book for free! Liberty Spenders - Join the conversation and connect with a community dedicated to leveraging conservative values for business success. 🔗 Connect with HeWo: Website Instagram LinkedIn 🔗 Connect with Liberty Spenders: Facebook Instagram LinkedIn Rumble YouTube X 🔗 Connect with Kurt and Kristen: Facebook Instagram LinkedIn Truth X Liberty Spenders Podcast Join Kurt and Kristen, founders of Liberty Spenders, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty.In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    37 mins
  • Episode 32 - Russian Marketing: Lessons from Ukraine’s Fight for Freedom

    Episode 32 - Russian Marketing: Lessons from Ukraine’s Fight for Freedom
    Dec 17 2024
    In this compelling episode of Liberty Spenders, Kurt Luidhardt sits down with Gary Marx, president of Defenders of Faith and Religious Freedom in Ukraine. Together, they unpack the intersection of faith, politics, and the fight for freedom amidst the Russia-Ukraine conflict. Gary shares gripping stories from his trips to Ukraine, offering a raw look at the realities on the ground and the theological stakes of the war. The conversation dives into the impact of the conflict on religious freedom, potential paths to peace, and the power of amplifying Ukrainian voices. It doesn’t stop there. Gary reflects on his role in social conservatism, reveals lessons from Trump’s evangelical outreach, and explores strategies for presidential candidates to engage values voters. From media tactics to building authentic relationships in politics, this episode delivers unique insights into leadership, faith, and advocacy. Plus, Gary shares personal reflections on family, football, and the legacy he hopes to leave in public policy. It’s a wide-ranging, thought-provoking discussion you won’t want to miss! Takeaways ⭐️ Religious persecution in Russian-occupied Ukrainian regions ⭐️ Ukraine’s Christian heritage and connection to the evangelical community. ⭐️ Trump’s engagement with values voters is rooted in listening and respect. ⭐️ Authenticity is critical in building trust in political relationships. ⭐️ Christian media remains a powerful tool for reaching conservative audiences. ⭐️ Legacy is built by being at the forefront of important issues. ⭐️ Putin’s ideology seeks to reclaim former Soviet territories under a single vision. 🎧 Tune in now to hear the full conversation and discover how to make your business align with your values! 🔥 Watch the full video version 💡 Did you find this episode informative? Help us out! Leave a review Share it with your peers Give us a 5-star rating on your podcast app of choice! 🚀 Resources Download our book for free! Liberty Spenders - Join the conversation and connect with a community dedicated to leveraging conservative values for business success. 🔗 Connect with Gary Marx: Defenders of Faith Ukraine Website Madison Strategies Website 🔗 Connect with Liberty Spenders: Facebook Instagram LinkedIn Rumble YouTube X 🔗 Connect with Kurt and Kristen: Facebook Instagram LinkedIn Truth X Liberty Spenders Podcast Join Kurt and Kristen, founders of Liberty Spenders, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty.In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    44 mins
  • Episode 31 - Why Trust Is the Cornerstone of Leadership

    Episode 31 - Why Trust Is the Cornerstone of Leadership
    Dec 10 2024
    In this electrifying episode of the Liberty Spenders podcast, Kurt and Kristen Luidhardt talk with Dr. Rob McKenna about why trust is the foundation of successful leadership and team performance. They explore how leaders can measure trust, build trust-rich environments, and navigate challenges under pressure. Dr. McKenna shares insights from his book and introduces the State of Trust Benchmark Study, offering actionable strategies to transform your leadership approach. Takeaways ⭐️ Trust starts with self-awareness and understanding others. ⭐️ Integrity, ability, reliability, and strength form the foundation of trust. ⭐️ Measuring trust reveals the health of your organization. ⭐️ Building trust demands deliberate action, not just talk. ⭐️ High trust leads to better performance and happier employees. ⭐️ Leaders who balance clarity with empathy build stronger teams. ⭐️ Clear roles and consistent communication are essential for trust. 🎧 Listen now to uncover actionable strategies for building trust and transforming your organization! 🔥 Watch the full video version 💡 Did you find this episode informative? Help us out! Leave a review Share it with your peers Give us a 5-star rating on your podcast app of choice! 🚀 Resources Download our book for free! Liberty Spenders - Join the conversation and connect with a community dedicated to leveraging conservative values for business success. Dr. Rob McKenna’s LinkedIn 🔗 Connect with Us: Liberty Spenders Social Media Handles Facebook Instagram LinkedIn Rumble YouTube X Kurt and Kristen Luidhardt’s Social Media Handles Facebook Instagram LinkedIn Truth X Liberty Spenders Podcast Join Kurt and Kristen, founders of Liberty Spenders, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty.In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    57 mins
  • Episode 30 - Eat Your Pie: Crushing Pride, Identity, and Ego for True Leadership

    Episode 30 - Eat Your Pie: Crushing Pride, Identity, and Ego for True Leadership
    Dec 3 2024
    Stop spinning your wheels—start building a business that works. In this Liberty Spenders episode, Kurt and Kristen Luidhardt sit down with Janelle Bruland and Graham Youtsey of Legacy Leader to expose the lies holding you back and deliver a blueprint for true success. The Liberty Spenders 5Ps aren’t just for marketing—they’re the secret weapon for creating a resilient, purpose-driven company culture that dominates. Tired of burnout and empty wins? Janelle and Graham take aim at the “success lie” dragging leaders down, showing why People are the bedrock of thriving businesses. They share strategies to build trust, foster accountability, and create a team culture driving unstoppable growth. Plus, learn how aligning your Position and Passion with your company’s values doesn’t just attract customers—it inspires loyalty and builds a powerhouse team. This is your wake-up call. Graham’s story of leaving a high-powered banking career for coaching will make you rethink everything. Janelle and Graham’s raw look at balancing business, family, and faith delivers lessons that can transform your life and company. Stop wasting time on surface-level success. This episode gives tools to lead with purpose, scale with impact, and build a lasting legacy. Tune in for a roadmap to resilience and see how the Liberty Spenders 5Ps can transform your company culture—and life. Takeaways ⭐ Exposing the Success Lie: Stop chasing misguided goals that lead to burnout and dissatisfaction. ⭐ Build on Faith & Family: Create a purpose-driven business that reflects your core values. ⭐ Empower by Letting Go: Strengthen your leadership and well-being through effective delegation. ⭐ Setting Work-Life Boundaries: Master balance with the transformative “8 p.m. rule.” ⭐ Leverage the Power of Community: Tap into faith-based accountability for sustained success. ⭐ From Hustle to Holistic Living: Align your life and business for genuine fulfillment. 🔥 Watch the full video version 💡 Did you find this episode informative? Help us out! Leave a review Share it with your peers Give us a 5-star rating on your podcast app of choice! 🚀 Resources Download our book for free! Liberty Spenders - Join the conversation and connect with a community dedicated to leveraging conservative values for business success. Legacy Leader 🔗 Connect with Liberty Spenders: Facebook Instagram LinkedIn Rumble YouTube X 🔗 Connect with Kurt and Kristen Luidhardt: Facebook Instagram LinkedIn Truth X Liberty Spenders Podcast Join Kurt and Kristen Luidhardt, founders of Liberty Spenders, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    57 mins
  • Episode 29 - The Business of Liberty: Lessons from Minutemen Coffee

    Episode 29 - The Business of Liberty: Lessons from Minutemen Coffee
    Nov 26 2024
    Join Kurt and Kristen Luidhardt as they sit down with Don Aman, the founder of Minutemen Coffee to explore how American values and entrepreneurship intersect. In this episode of Liberty Spenders, Don shares how his company goes beyond the cup—supporting first responders, veterans, and community initiatives while staying true to its mission. This episode is packed with insights on creating a legacy, fostering team culture, and using word-of-mouth marketing to drive organic growth. Whether you’re a business owner, coffee lover, or seeking inspiration, this conversation offers actionable takeaways for building a values-driven business. Takeaways ⭐️ Stay True to Your Mission Minutemen Coffee’s success is rooted in honoring American values and prioritizing first responders and veterans. ⭐️ The Power of Word-of-Mouth Marketing Quality products and meaningful customer experiences naturally inspire loyal advocates. ⭐️ Team Culture Matters Building a value-driven team culture ensures consistency and long-term success. ⭐️ Veterans and Community First Supporting veterans and engaging in community initiatives strengthens brand identity. ⭐️ Impact Over Profit Focusing on values that resonate deeply with customers creates lasting impact and loyalty. 🎧 Tune in now to hear the full conversation and discover how to make your business align with your values! 🔥 Watch the full video version 💡 Did you find this episode informative? Help us out! Leave a review Share it with your peers Give us a 5-star rating on your podcast app of choice! 🚀 Resources Download our book for free! Liberty Spenders - Join the conversation and connect with a community dedicated to leveraging conservative values for business success. Minutemen Coffee 🔗 Connect with Us: Liberty Spenders Social Media Handles Facebook Instagram LinkedIn Rumble YouTube X Kurt and Kristen Luidhardt’s Social Media Handles Facebook Instagram LinkedIn Truth X Liberty Spenders Podcast Join Kurt and Kristen, founders of Liberty Spenders, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty.In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    46 mins
  • Episode 28 - The New Political Playbook: Electoral Shifts with Far Reaching Implications

    Episode 28 - The New Political Playbook: Electoral Shifts with Far Reaching Implications
    Nov 19 2024
    In this hard-hitting episode, Kurt and Kristen Luidhardt sit down with pollster Chris Wilson, founder and CEO of WPA Intelligence, to break down the latest election results and what they mean for America’s political future. From surprising shifts in Hispanic and working-class voter trends to the evolving challenges facing the Democratic Party, they unpack it all. This is the election breakdown that you do not want to miss! The trio dives deep into the art and science of modern political campaigns, exploring how traditional polling struggles to keep up in a digital-first world. They reveal how influencer marketing is reshaping elections, the rise of the 'Patriot economy' as a tool for advancing conservative values, and the game-changing role AI could play in voter engagement and campaign strategies. This episode is your backstage pass to the strategies, insights, and tech-driven tactics that are shaping the future of politics. Takeaways ⭐️ Hispanic and Working-Class Voter Shifts: The latest election results show significant movement among Hispanic and working-class voters, signaling a shift in voter outreach strategies. ⭐️ The Power of Influencer Marketing: Influencer-driven campaigns are proving to be a game-changer in modern elections, offering a fresh way to engage younger, tech-savvy voters. ⭐️ Building the Patriot Economy: The concept of a 'Patriot Economy'—where businesses and campaigns align with conservative values—is gaining traction as a strategic tool for voter alignment. ⭐️ AI's Role in Voter Engagement: Artificial intelligence is revolutionizing the way campaigns target and connect with voters, offering personalized approaches at scale. ⭐️ Adapting to the Changing Political Landscape: Both parties face challenges in addressing demographic and cultural shifts, and success will depend on their ability to modernize their strategies and messaging. ⭐️ The Future of Campaign Strategies in a Patriot Economy: Winning in today’s political environment means embracing Patriot Economy principles, leveraging AI, and addressing digital challenges to connect with modern voters authentically and effectively. 🎧 Tune in to hear the full conversation and start making your money work for your values! Did you find this episode informative? Help us out! Leave a review Share it with your peers Give us a 5-star rating on your podcast app of choice! Watch the full video version: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA Join the conversation at www.libertyspenders.com and connect with a community dedicated to leveraging conservative values for business success. Connect with Us: Liberty Spenders Social Media Handles https://www.facebook.com/libertyspenders https://www.instagram.com/libertyspenders https://www.linkedin.com/company/libertyspenders https://rumble.com/c/c-6192506 https://www.instagram.com/libertyspenders/ https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA https://x.com/LibertySpenders Kurt and Kristen Luidhardt’s Social Media Handles https://www.facebook.com/luidhardts https://www.instagram.com/luidhardts https://www.linkedin.com/company/luidhardts https://truthsocial.com/@luidhardts https://x.com/luidhardts Liberty Spenders Podcast Join Kurt and Kristen, founders of Liberty Spenders, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    39 mins