MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION - 30 MIN ON POINT... WITH ⁠Gerald Hensel (Founder Superspring & Hate Aid)⁠

🎤 Talking Desinformation & Fake News:

It gets more and more challenging for brands to hop gracefully as possible from one crisis to another. From your POV: What can brands do to deal with topics such as desinformation and fake news?

🎤 Talking Anti-fragility:

I am a huge fan of Talbot saying, the most successful people are not resilient. They are anti-fragile - which ads another layer on top of robustness of personalities. What is your personal experience with online violence and crisis prevention?

🎤 Talking Online Attacks:

What should or can brands do to counter real-time attacks and PR Shitstorms?

🎤 Talking Smart Targeting:

You did Smart Targeting e.g. with Uber for Gebrüder Heinemann - an international retailer in the travel market. Can you tell us a bit more about this interesting use case?

Nadine Hohlfeld, (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD)

Welcome to be inspired by my new MARKENFELD Podcast Series on BRAND STRATEGY IN TIMES OF DISRUPTION with bits & pieces, thoughts, ideas and insigths around the topics of brand, strategy, experience, design, technology, innovation & transformation.GET THE SUBSCRIPTION NOW: ⁠https://lnkd.in/e7sQMmnZ⁠.

Nadine Hohlfeld, Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD

⁠#markenfeldpodcast⁠ ⁠#onpointwithnadinehohlfeld⁠ ⁠#joyfulcreation⁠ ⁠#art⁠ ⁠#technology⁠ ⁠#consulting⁠ ⁠#innovation⁠⁠https://lnkd.in/eZiZAwhx⁠