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Today we’re talking to Valentin Radu. Valentin is a Customer Value Optimization evangelist and international speaker, defining a new category and helping retailers grow. 

He’s the CEO & Founder of Omniconvert.  Omniconvert helps eCommerce companies find hidden gems in their data, improve Customer Lifetime Value and Customer Retention & deliver personalized customer experiences across all channels.

He’s also written a book about customer lifetime value called The CLV Revolution coming out on September 20th 

In this episode we dive deep into  what customer lifetime value and customer value optimization is, why the old methods of spending unlimited money on customer acquisition doesn’t work anymore, how to actually improve your customer lifetime value, and much more. 

If you have customers but can’t figure out how to make a profit, this episode is a must listen. 

Key Lessons:

1. It’s not enough to simply know your customer acquisition cost, acquisition costs will always go up. In order to run a truly profitable business you need to understand how to maximize customer lifetime value. 
2. Customer Value optimization is about understanding who your customers are and why they purchase your products. Understanding this, allows you to take customers from apprentice to soulmate. 

Links:

• The CLV Revolution Book: https://theclvrevolution.com/
• Website: https://www.omniconvert.com/ + https://academy.omniconvert.com/
• LinkedIn: https://www.linkedin.com/in/valentinradu/