• MBS871 - Staying Relentlessly Relevant: Chris MacKenzie on Building BPI Sports and Navigating Trends

  • Nov 17 2024
  • Length: 39 mins
  • Podcast

MBS871 - Staying Relentlessly Relevant: Chris MacKenzie on Building BPI Sports and Navigating Trends

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    In this episode of The Matt Brown Show, Matt dives into the world of sports nutrition with Chris MacKenzie, CEO of BPI Sports. Since 2009, BPI Sports has been a leading name in the supplement industry, known for its enduring strength and innovation. Chris shares his insights on staying relentlessly relevant in a fast-changing market, where the core audience refreshes every 7-8 years.

    Discover how BPI Sports leverages trends, embraces intuition, and navigates the evolving role of influencer and social commerce platforms like TikTok Shop. Chris also discusses the challenges of maintaining trust and quality in an industry driven by constant innovation and fierce competition.

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