Marketing ROI Unlocked: Joanna Sharma of Drum Digital on Why Marketing is an Investment, Not a Cost

In this episode, Joanna ("Jo") Sharma from Drum Digital shares how strategic marketing and smart financial planning can unlock game-changing growth for businesses. From doubling website traffic for a law firm to crafting a bold new brand for a money coach, Joe’s stories show the power of getting it right. Tune in for tips on starting small, scaling smart, and making every marketing dollar count!

What you’ll learn:

📊 Why marketing should be seen as an investment

🛠️ The value of outsourcing to focus on your strengths

🎯 How to create a strategy that drives real results

🌐 The impact of SEO on organic business growth

🥁 Joanna’s “Drum and Hum” approach to content strategy

Timestamps:

00:14 - Jo Sharma's Background and Personal Life

01:21 - Personal Financial Planning and Business Structure

02:56 - Impact of Financial Planning on Business Expansion

04:38 - The Role of Marketing in Business Growth

07:11 - Balancing Quick Wins and Long-Term Strategies

09:13 - Client Success Story: Law Firm Optimization

13:53 - Client Success Story: Money Coach Branding

14:21 - Advice for Business Owners on Marketing Investment

26:08 - Final Thoughts and Contact Information

Connect with Jo:

🌐 Website: https://www.drumdigital.com.au/

📞 Phone: 0432 998 378

📧 Email: contact@drumdigital.com.au.

📱 Facebook: https://www.facebook.com/drumdigital/

📸 Instagram: https://www.instagram.com/drum_digital/

👔 LinkedIn: https://www.linkedin.com/company/drum-digital/

Meet Victor Idoko:

Victor is a Chartered Financial Analyst (CFA) with a Master's in Commerce (Finance) and a Bachelor’s in Economics. 📚 He also holds an Advanced Diploma in Financial Planning. His passion is helping others achieve more rewarding lives through financial planning, whether it’s reducing stress, increasing financial security, or freeing up time. 🌟💰

Connect with Victor:

📸 TikTok: https://www.tiktok.com/@victoridokowlthadv

👔 LinkedIn: https://www.linkedin.com/in/victor-idoko-cfa-a5799076/

Follow us on social media:

➡️ Website: https://cfvservices.com.au/

➡️ Facebook: https://www.facebook.com/cfvservices/

➡️ Instagram: https://www.instagram.com/cfvservices/

➡️ LinkedIn: https://www.linkedin.com/company/cfv-services/

➡️ YouTube: https://www.youtube.com/channel/UCKgPfneIj483L-2n-RhnZVw

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