In this episode of Marketing Spark, Mark Evans talks to MagicPace's Nick D'Urbano about his expertise on navigating the challenges and opportunities of helping hiring international technology talent.

From identifying the best markets for recruitment to overcoming legal and cultural hurdles, Nick provides actionable insights for businesses looking to build diverse, high-performing teams across borders.

You'll also hear real-world examples, common mistakes to avoid, and strategies to position your company as a top choice for global talent.

In this episode of Marketing Spark, Mark Evans chats with Michael Houlihan, co-founder of Barefoot Wine, about the accidental journey that led to one of the most recognizable wine brands in the world.

Michael shares how creative grassroots marketing, a commitment to listening to customers, and a unique positioning strategy helped Barefoot thrive in an industry dominated by high-end, elitist brands.

He reflects on the lessons that he and his wife, Bonnie Harvey, learned from building and scaling Barefoot, the challenges of distribution, and how they turned social advocacy into a powerful marketing tool.

Michael also discusses life after Barefoot, including the creation of The Barefoot Spirit, a business adventure book and audio theater series.

Tune in to discover Michael’s advice for entrepreneurs navigating today’s competitive markets and his insights on climate change-driven opportunities for the next generation of innovators.

In this episode of Marketing Spark, Mark Evans talks with Ramli John, founder of Delight Path and author of Product-Led Onboarding, about the secrets to effective onboarding and customer retention.

They explore why retention efforts often begin too late, the three pillars of customer engagement, and the pivotal role onboarding plays in fostering long-term loyalty.

Ramli shares actionable strategies for developing a retention-focused onboarding process and explains the "hyper-personalization" potential of AI in creating tailored customer journeys.

Tune in to learn how to keep your customers excited, engaged, and loyal beyond the initial sale.