🎧 Sponsored by Zoko

Check out Zoko here: https://link.theecomshow.com/getzoko

Zoko is a Y-Combinator funded company that helps businesses manage their WhatsApp communications easily!

Schedule a Demo: https://link.theecomshow.com/zokodemo

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Don't forget to mention you were referred from The eCom Show for special considerations!

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🎙️ Podcast Episode

In this episode of The eCom Show, host Shan A Salam talks with Muhammed Abdul Kalam, a marketing expert with over 12 years of experience in digital marketing.

Muhammed shares practical tips on tackling ad blockers, creating successful campaigns, and building brand awareness. He also discusses real-world examples from brands like Ajmal, Coca-Cola, and ID Fresh, explaining how offline marketing can work even without celebrity endorsements.

What you'll learn:

✔️ How to handle ad blockers and improve ads

✔️ The mindset of a great performance marketer

✔️ Simple ways to measure billboard and hoarding results

✔️ Case studies of impactful marketing campaigns

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⏱️ Timestamps

00:00 - Introduction & Online peeps

08:57 - First Job

11:30 - Job at Eduport & Community

18:53 - What is Performance Marketing

25:47 - Adblock & How to solve the issue

36:43 - Preparation of ads

41:11 - Winning Campaign

45:58 - Brand Awareness

51:38 - Ads without Celebrity

59:48 - Examples of Brand without Celebrity & Winning ads

01:05:23 - I.D Fresh

01:07:45 - Creative Mindset of Performance Marketer

01:09:32 -How to Measure Hoarding/ BillBoard

01:17:51 - Conclusion & Advice to Entrepreneurs

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🎤 Guest Info

Guest Name → Muhammed Abdul Kalam (Head of Marketing School - Haris&Co Academy )

🔗 Social Links:

https://in.linkedin.com/in/mynameiskalam

https://www.instagram.com/mynameiskalam

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🔗 Useful Links

- Join Our WhatsApp Community → https://link.theecomshow.com/jointhemafia

- Support Us → https://buymeacoffee.com/theecomshow

- Create a Shopify Store → https://shopify.pxf.io/ecomshow

- Our Shopify Apps → https://apps.shopify.com/partners/grow-your-revenue

- Instagram → https://instagram.com/theecomshow

- LinkedIn → https://linkedin.com/company/the-ecom-show

- Follow Shan Salam → https://linkedin.com/in/shansalam | https://instagram.com/shansalam

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🎥 More Videos to Watch

→ HOUSEWIFE MAKES MONEY From Home | https://www.youtube.com/watch?v=BfCxs4BE7Vc

→ Story of RF Abayas | https://youtu.be/bnQREpXVf88

→ Calicut Halwa Online | https://youtu.be/JIa_7PDkuiM

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💻 The Team

Naji Mehardad | Rashid M Avaran | Nihal Muhammed | Darin Mujeeb

#PerformanceMarketing #TheEcomShow #DigitalMarketing