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In this holiday special, we’re diving into one of the most iconic marketing campaigns of our time: Spotify Wrapped.

We’re unpacking the four psychological triggers behind its success—creating an experience, hyper-personalization, time-bound anticipation, and effortless sharing. Packed with actionable insights, I'm showing you how to apply these strategies to your own marketing campaigns.

Whether you’re a seasoned marketer or just starting, this episode will leave you inspired and ready to hit the ground running in January.

Timestamps:

00:00 - 00:50 | Welcome: Let’s Talk About Spotify Wrapped

00:50 - 03:37 | The Genius of Spotify Wrapped: A Personal Take

03:37 - 05:51 | Creating an Experience Around Data

05:51 - 07:58 | Hyper-Personalization: Why It Works

07:58 - 09:10 | Time-Bound Anticipation: Building Excitement for Annual Events

09:10 - 10:52 | Encouraging Sharing: How to Make Content Go Viral

10:52 - 12:00 | Wrapping It Up: Key Takeaways & Holiday Cheer

Show Notes:

Four Psychological Triggers of Spotify Wrapped:

Creating an Experience Around Data: We explore how Spotify transforms user stats into an emotional journey.

Hyper-Personalization: Discover how Spotify tailors every user’s experience.

Time-Bound Anticipation: We look at how tying campaigns to dates builds excitement.

Effortless Sharing: See why sharing Wrapped is second nature for users.

What You’ll Learn:

How to use your campaign data to tell compelling stories.

Why personalization creates deeper connections with your audience.

How to create a buzz around your campaigns with timing.

The secret to frictionless sharing for maximum reach.

Presenting Sponsor: AMA Columbus

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In this first installment of AMA Expert Office Hours, we welcome Paula Yoho, a marketing leader with over 20 years of experience, to answer pressing questions from listeners.

Paula dives deep into the challenges of building a freelance marketing business, offering actionable advice on gaining clients, building trust, and creating sustainable relationships.

This episode is packed with insights for freelancers, early-career marketers, and those looking to grow their networks through expertise and adaptability.

• AMA Columbus membership and events
• AMA Columbus Linkedin
• Connect with Paula
• Follow the Show

Key Timestamps

1. 00:01:28 - Introducing Paula Yoho, her background, and role in the AMA.
2. 00:02:17 - Listener Claire’s question: How do I gain more freelance clients?
3. 00:03:31 - Why transactional work isn’t sustainable and the value of trust.
4. 00:05:37 - How a long-term client relationship led to lasting success.
5. 00:09:43 - Leveraging personal and professional networks for growth.
6. 00:10:42 - Showcasing your work and building credibility.
7. 00:12:28 - Advice for young marketers: Take advantage of your current flexibility.
8. 00:14:18 - Final tip: Value your expertise and don’t undercharge for your skills.

If you found value in this episode, please rate and review Marketing by Design on Apple Podcasts and Spotify! Your feedback helps us reach more marketers and creatives like you.

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In this episode of Marketing by Design, we dive into the inspiring journey of Tami Chapek, founder of "We Inspire We," as she shares her story of transitioning from a corporate advertising executive to a successful leadership coach and entrepreneur.

Tami candidly discusses the challenges and lessons learned in leaving the corporate world, finding her true passion, and building a thriving coaching business focused on empowering individuals to lead authentically and effectively.

Schedule a consult with Brooke the Career Storyteller @ WeinspireWe.

• We Inspire We Website
• Follow Tami

• Columbus Chamber of Commerce
• Follow the show

Timestamps:

• [00:03:21] The turning point: Pain of change vs. pain of staying the same
• [00:04:13] Discovering coaching: "It took over my soul."
• [00:08:33] Shifting mindsets: Scarcity vs. abundance
• [00:14:30] The essence of leadership: Authenticity, influence, and inspiration
• [00:32:01] Building the dream team: Recruiting aligned coaches
• [00:49:40] A reminder: Your unique value is irreplaceable

If you found value in this episode, please rate and review Marketing by Design on Apple Podcasts and Spotify! Your feedback helps us reach more marketers and creatives like you.

Stay updated and inspired with Marketing by Design:

• LinkedIn: https://www.linkedin.com/in/mmgdesign/