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How do we integrate quality with product development? Using quality tools and techniques early in the design phase can lead to more successful outcomes. But we cannot do it by treating the product development process like a manufacturing process.

Listen to this Part 1 as we unpack Harvard Business Review’s "The Six Myths of Product Development" by Stefan Thomke and Donald Reinersten. We review three of the six myths in the article, revealing the misconceptions around resource allocation, batch processing, and rigid development plans.

Join us as we review why treating a product development process like a manufacturing process is riddled with pitfalls. The reasons why it doesn't work provides us understanding to what we CAN use quality tools and techniques to do to improve product development.

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About me
Dianna Deeney is a quality advocate for product development with over 25 years of experience in manufacturing. She is president of Deeney Enterprises, LLC, which helps organizations optimize their engineering processes and team performance by promoting the use of reliability and quality methods during design. She offers consulting services for managers and directors, training for engineers through the Quality During Design program, and other practical resources.