On Scope: The Marketing Podcast

By: Host Mike Berberich and Producer Ryan Dinger
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  • Summary

  • On Scope is the official podcast of the ANA, an association serving the marketing needs of more than 50,000 brands that collectively invest more than $400 billion in marketing and advertising annually. The show is the most authoritative and thought-provoking podcast available on marketing. You’ll hear candid conversations with some of marketing’s smartest and most influential leaders, on topics that matter most to you.
    Copyright 2025 On Scope: The Marketing Podcast
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Episodes
  • What the Hell Is Going On in Marketing, with Bob Liodice

    What the Hell Is Going On in Marketing, with Bob Liodice
    Jan 23 2025

    On the debut episode of On Scope, Bob Liodice, CEO of the ANA, joined host Mike Berberich to discuss the myriad issues facing the marketing industry, including solutions to complex measurement challenges, how to use AI responsibly, and how marketers can more effectively demonstrate the value of their efforts to the rest of the C-suite.

    On Marketing News You Might Have Missed, Mike and show producer Ryan Dinger discussed a Mediaocean report that shows a Grand Canyon-sized gap between creative development and creative distribution, highlighting a key growth opportunity for any brand that’s willing to capitalize. Mike shared why he remains skeptical of AI as a viable solution to this problem.

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    51 mins

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