Operation Med Spa

By: Alpha Aesthetics Partners
  • Summary

  • Hosts Rebekah Brannon and Janelle Cordtz grew up in the aesthetics industry, working every job from the front desk, to the back office. Now they manage strategic growth and operations for dozens of practices all over the United States. Listen as they share practical, actionable advice on everything from tracking KPIs and launching new locations, to implementing best-in-class protocols for adding new services and supporting your providers.
    2024
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Episodes
  • 009: How to Gain the Trust of Your Staff
    Jan 14 2025

    In episode 009 of "Operation Med Spa," Bek and Janelle dive into the importance of trust in building a successful med spa team. They share why trust forms the foundation of a thriving business and discuss actionable strategies to strengthen relationships with your team. From taking time to observe and understand your staff to communicating with empathy and following through on promises, this episode covers how to foster a culture where your team feels valued and supported. Bek and Janelle also emphasize the impact of trust on KPIs, explaining how a cohesive team leads to better performance and client satisfaction. They touch on the power of transparency, consistency, and recognition, as well as the importance of setting an example by being in the trenches alongside your team. Whether you’re a clinic owner or manager, this episode is packed with insights to help you cultivate trust and drive long-term success.


    LEARN MORE AND JOIN THE ALPHA COMMUNITY:


    https://www.partnerwithalpha.com/


    FOLLOW OPERATION MED SPA:


    https://www.instagram.com/operationmedspa/


    FOLLOW ALPHA AESTHETICS PARTNERS:


    https://www.instagram.com/partnerwithalpha/


    https://www.linkedin.com/company/alpha-aesthetics-partners/

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    14 mins
  • 008: The Top 5 KPIs Every Med Spa Needs to Track
    Dec 17 2024

    In episode 008 of "Operation Med Spa," Bek and Janelle dive deep into one of the most critical, yet often overlooked, tools for growing a med spa business: KPIs (Key Performance Indicators). They break down the top five KPIs every practice should track to measure performance, identify opportunities, and ensure long-term success. From conversion rates for consultations and new client calls to rebooking percentages and retail sales, Bek and Janelle explain why each metric matters and how it directly impacts revenue and patient retention. Listeners will learn actionable strategies for improving revenue per hour, understanding discount percentages, and empowering their team to perform at their best. Whether you’re a provider, manager, or business owner, this episode gives you the insights and mindset shifts needed to make data-driven decisions that drive growth. Tune in to take the guesswork out of your practice’s success!


    LEARN MORE AND JOIN THE ALPHA COMMUNITY:


    https://www.partnerwithalpha.com/


    FOLLOW OPERATION MED SPA:


    https://www.instagram.com/operationmedspa/


    FOLLOW ALPHA AESTHETICS PARTNERS:


    https://www.instagram.com/partnerwithalpha/


    https://www.linkedin.com/company/alpha-aesthetics-partners/

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    19 mins
  • 007: How to Fill Your Own Books with Grassroots Marketing
    Dec 3 2024

    In Episode 007 of "Operation Med Spa," Bek and Janelle explore the transformative power of grassroots marketing for med spa growth. They focus on creative strategies like handwritten thank-you notes, referral cards, and strategic discounts to fill schedules and build lasting client relationships. The hosts address common challenges, such as overcoming provider pushback and implementing these tactics without adding unnecessary stress to busy teams. By emphasizing the importance of mindset and understanding the “why” behind grassroots efforts, Bek and Janelle show how providers and managers can embrace these initiatives as valuable investments in their practice’s success. Packed with actionable advice and real-world examples, this episode is a must-listen for med spa owners, managers, and providers looking to create stronger client connections and drive meaningful growth.


    LEARN MORE AND JOIN THE ALPHA COMMUNITY:


    https://www.partnerwithalpha.com/


    FOLLOW OPERATION MED SPA:


    https://www.instagram.com/operationmedspa/


    FOLLOW ALPHA AESTHETICS PARTNERS:


    https://www.instagram.com/partnerwithalpha/


    https://www.linkedin.com/company/alpha-aesthetics-partners/

    Show more Show less
    12 mins

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