In this episode, we dive deep into the resurgence of cassette tapes and what they mean for indie artists and record labels. We explore the unique advantages that cassettes bring to the table, including their low production costs, creative potential, and the charm of physical media in an increasingly digital world.

Presented by SMART NOISE - http://geni.us/smartnoise

For labels, cassettes offer a lower barrier to entry, allowing for smaller runs, easier shipping, and a distinct DIY aesthetic with customizable J-cards, colorful tapes, and unique vertical artwork. We also discuss the nostalgia factor, which drives cassette culture, and how even big names like Taylor Swift and Billie Eilish have adopted the format.

However, cassettes come with their own challenges. Margins can be tight, as keeping the price below $10 while managing production costs can be tough. Few functional tape players exist, and the format lacks the mainstream retail support enjoyed by vinyl. Moreover, the dual-sided nature of cassettes adds creative hurdles for artists, forcing them to balance song lengths across both sides. While cassettes may not yet have reached vinyl’s level of popularity, they offer a distinct space for collectors and artists alike.

Grab my FREE GUIDE to making cassette tapes: http://otherrecordlabels.com/tapes

Join us as we explore whether cassette tapes are worth the investment for indie artists and labels—and what the future holds for this nostalgic, yet potentially reborn, format.

In this episode, I sit down with Zena, founder of Root Rot Records, an independent label championing community and creativity.

Presented by Smart Noise - http://geni.us/smartnoise

Zena shares their experience navigating vinyl production and how tapes have been a unique and growing part of their label’s offerings. We also dive into the clever marketing tactics like the “try before you buy” QR code stickers on their tapes.

We explore the meaning behind the name Root Rot Records and discuss how the label’s mission is more than just about releasing music—it’s about creating a home for marginalized communities. Zena talks about how fostering compassion, community, and inclusivity is at the heart of the label's ethos.

Rootrotrecords.bandcamp.com

In this episode, we tackle the big question every aspiring indie label owner has asked: "How much does it cost to start a record label?"

Presented by Smart Noise - http://geni.us/smartnoise

Forget the sky-high figures you might find online – we're breaking it down in a realistic, no-nonsense way for one-person operations, DIY labels, and anyone looking to start small. From branding and legal costs to subscriptions and vinyl pressing, we’ll walk you through a practical budget of around $2,650, with tips on how to scale from there.

Whether you're reissuing your own music, releasing a friend's band, or dreaming of creating a community-driven label, this episode gives you a clear path forward. Plus, we share how you can save money without cutting corners – and what you shouldn't skimp on. Listen in and get ready to launch your label the right way!

Grab a budget template here: http://otherrecordlabels.com/budget