In this episode of our Persuasive Communication series, we dive into the essentials of Topic, Tone, and Timing—the core elements of effective messaging. This engaging session, hosted by Dave Lorenzo, provides actionable insights into how professionals can craft communication that resonates deeply with their audience.

Key Highlights:

• Topics for Communication:
  • Always receiver-focused: Address what your audience wants versus what they need.
  • Move beyond surface-level symptoms to uncover the real issues your audience faces.
  • Leverage direct conversations with clients to pinpoint relevant and valuable topics.
  • Example: Intellectual property communication should emphasize monetization over procedural details.
• Tone of Communication:
  • Aim for a balance between professional, friendly, and authoritative.
  • Write as you speak—conversational and approachable, yet confident.
  • Avoid overly academic or formal tones, especially in direct emails.
  • Use storytelling to enhance relatability and reinforce authority.
• Timing and Frequency:
  • Communicate more frequently than you’re comfortable with to build trust and familiarity.
  • Valuable, relevant, timely, and interesting content ensures engagement.
  • Example: Daily emails by a business leader can captivate an audience with consistency and relevance.
• Practical Advice on Communication Systems:
  • Social media and groups can amplify messages but should not be the primary focus.
  • Focus on email communication and content distribution channels like webinars and newsletters.
  • Develop a content calendar to organize and sustain communication efforts.

Next Episode Preview:
Join us for Episode 3, where we’ll discuss Delivery Methods—how to effectively use platforms like email, webinars, podcasts, and video to ensure your message lands with impact. Tune in this Thursday at 1 PM ET for a live session.

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