• Pete Hendrick discusses the Brand to Sales revolution

  • Jun 21 2022
  • Length: 39 mins
  • Podcast

Pete Hendrick discusses the Brand to Sales revolution

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  • Summary

  • Pete Hendrick is the Managing Director at Octopus Group the Brand to Sales agency, a B2B agency making their clients famous and growing their sales.

    Over a 20-year career with the agency, Pete has helped build Octopus into a powerhouse B2B marketing agency with clients like Visa, BT, Siemens, Rolls Royce, and Logitech to name a few. 

    Octopus was recently acquired by Publicis, making the company's future even more interesting.

    We talk about:

    🔸 How Octopus Group came about and the major milestones

    🔸 Why now is such a good time to be in B2B marketing

    🔸 Why brands thrive when awareness and sales work together

    🔸 The role of creativity vs data and tight targeting

    Enjoy the conversation

    Mentioned in this episode:

    Agency Dealmasters is brought to you by Bridge

    Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org
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